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Updated: June 12, 2025
The Certina business is finished." There was a silence of stunned surprise as the speaker paused to enjoy his effect. "Certina," he pursued, "has been the great triumph of my career. I might almost say it has been my career. But it has not been my life, my friends. The whole is greater than the part: the creator is greater than the thing he creates.
"Business can be altruistic as well as practical, you see," he observed. "Well, I've worked out a scheme to take care of that. Been working on it for months. Certina is going to die painlessly. And I'm going to preach its funeral oration at the factory on Monday. Will you come, and make Hal come, too?"
"Is there anything that Certina is good for?" "Sure! Didn't I tell you? It's the finest bracer " "As a cure?" "It's just as good as any other prup-proprietary." "That isn't the question. You say it is harmful in Bright's disease." "Why, looka here, Mr. Surtaine, you know yourself that booze is poison to any feller with kidney trouble. Rheumatism, too, for that matter.
On the following morning he kept away from the factory, lunched at the Huron Club with William Douglas, Elias M. Pierce, who had found time to be present, and several prominent citizens whom he thought quite dully similar to each other; and afterward walked to the Certina Building to keep an appointment with its official head.
Hal, I'm going to give you your own money." "My own money? I didn't know that I had any." "Well, you have." "Where did I get it?" "From our partnership. From the old days on the road." "Rather an intangible fortune, isn't it?" "That old itinerant business was the nucleus of the Certina of to-day. You had a profit-sharing right in that. You've still got it in this.
My doubts are whether it's the best thing for you." "Don't you want me to go into it, Dad?" "Of course I want you with me, Boyee. But well, frank and flat, I don't know whether it's genteel enough for you." "Genteel?" The younger Surtaine repeated the distasteful adjective with surprise. "Some folks make fun of it, you know. It's the advertising that makes it a fair mark. 'Certina, they say.
I rather expected to find every concern as decently and humanly run as Certina." One swift, suspicious glance Ellis cast upon his superior, but Hal's face was candor itself. "Well, no," he admitted. "Perhaps it isn't as bad in some cities. The trouble here is that all the papers are terrorized or bribed into silence.
Up to three years ago the 'Standard' took all the advertising we'd give them, and glad to get it. Then it went daffy over the muckraking magazine exposures, and threw out all the proprietary copy. Now nothing will do but it must roast its old patrons to show off its new virtue." "Do you deny what the editor of the 'Standard' said about Certina?" Dr.
Only Esmé's most artful pleading that he should not so sorely disappoint his father finally won him over. At the Certina "shop," on the appointed day, the fiancés were ushered in with unaccustomed formality. They found gathered in the magnificent executive offices all the heads of departments of the vast concern, a quiet, expectant crowd. There were no outsiders other than Hal and Esmé. Dr.
Going over the certificates Hal found himself possessed of fifty thousand dollars in the stock of the Mid-State and Great Muddy Railroad: an equal sum in the Security Power Products Company; twenty-five thousand each in the stock of the Worthington Trust Company and the Remsen Savings Bank; one hundred thousand in the Certina Company, and fifty thousand in three of its subsidiary enterprises.
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