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Updated: April 30, 2025


"Wonder if it'd do any good to marry her?" A roar went up from the table at this, somewhat relieving the tension of the atmosphere. Shearson, the advertising manager, lolling deep in his chair, spoke up diffidently, as soon as he could be heard: "I ain't rich. But I've put a little wad aside. I could chip in three thou' if that'd help."

B. Kirschofer is senior partner in the firm of Kirschofer & Kraus, of the Bargain Emporium. Miss Sproule is the daughter of Alexander Sproule, proprietor of the Agony Parlors, three floors up." "Agony Parlors?" queried the visitor. "Painless dentistry," explained Wayne. "Mr. Shearson handles all that matter and sends it down to us."

Yet they gave that girl the reputation of a thief and never printed a correction for fear of letting in the store for a damage suit." "Did the 'Clarion' do that?" asked Hal. "Yes." "Get me a full report of the facts." "What are you going to do?" asked Shearson. "Print them." "Oh, my Lord!" groaned Shearson. The circle was now drawing in and the talk became brisker, more detailed, more intimate.

Meantime the manager of the Ralston Opera House, where the labor trouble had occurred, made tentative proffer of peace in the form of sending in the theater advertising again. Hal promptly refused to accept it, by way of an object-lesson, despite the almost tearful protest of his own business office. This blow almost killed Shearson.

That Sewing Aid Association is Gibbs's scheme to supply the children's department of his store. Why couldn't you find out who you were hitting, Mr. Surtaine?" demanded Shearson pathetically, "before you went and mucksed everything up this way? See what comes of all this reform guff." "Are you sure that John M. Gibbs is back of that sewing-girl ad?" "Sure?

The circulation will drop and the very men like Pierce will be the first to withdraw their advertising patronage. Your keen advertiser doesn't waste time fishing in dead pools. So even as a matter of policy the straight way may be the best, in the long run. Whether it is or not, get this firmly into your mind, Mr. Shearson.

But when she put the question to him, he looked uncomfortable. Like a good city editor, however, he defended his subordinate. "It isn't the society reporter's fault," he said. "He knows those people don't belong." "How do they get in there, then?" asked Hal. "Mr. Shearson's orders." "Is Mr. Shearson the society editor?" asked Esmé. "No. He's the advertising manager."

"The papers have done it for me ever since I've been in business." "I guess that's right, too," agreed Ellis. "Why don't you take McQuiggan down to meet your Mr. Shearson, Hal?" suggested the Doctor. "I'll stay here and round out a couple of other ideas for his campaign." Hal had risen from his desk when there was a light knock at the door and Milly Neal's bright head appeared. "Hullo!" said Dr.

Shopping is the main interest in life of thousands of women. They read the papers to find out where the bargains are. Watch 'em on the cars any morning and you'll see them studying the ads. The information in those ads. is what they most want. Now that we don't give it to them, they are dropping the paper. So we've got to give it to them." "Now you're talking," cried Shearson.

"Guess I'll go look up this Shearson person," said Mr. McQuiggan, a trifle less jauntily. "See you all later." "I'd no notion you were the writer of the Cutie paragraphs, Milly," said Dr. Surtaine. "They're lively stuff." "Nobody has. I'm keeping it dark. It's only a try-out. You did send for me, didn't you?" she added, turning to Hal. "Yes.

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