Vietnam or Thailand ? Vote for the TOP Country of the Week !
Updated: April 30, 2025
It was L.P. McQuiggan. "More of the same for me, if you please," continued the visitor. "I've just made the deal with Shearson. He's stuck me up on rates a little. That's all right, though. The 'Clarion' fetches the dough. I want to start the new campaign with an interview on our prospects. Is it O.K.?" "Come up and see Mr. Ellis," said Hal.
Shearson wouldn't have been pleased if we'd printed 'em." In fact, Shearson, the advertising manager, looked far from pleased at the mention. "If you think a one-day story would pay for the loss of five thousand a year in advertising, you've got another guess, young man," he growled. "He's right, there," said Dr. Surtaine, on one side of Hal; and from the other, McGuire Ellis chirped:
"Yes, sir," said the cowed and amazed Shearson. Hal returned to his sanctum, to find Ellis in his own place and Dr. Surtaine gone. "Ellis, you put that motto on my desk." "Yes." "What for?" "Lest we forget," repeated Ellis. "Not much danger of that," replied his employer bitterly. "Now, I want you to take it down." "Is that an order?" "Would you obey it if it were?" "No." "You'd resign first?"
"For God's sake, don't!" pleaded Shearson, with such a shaken flabbiness of vehemence that both Hal and Ellis laughed, though the former felt an uneasy puzzlement. The article and editorial on the Pierce accident had appeared in a Thursday's "Clarion." In their issues of the following day, the other morning papers dealt with the subject most delicately.
"So have our readers who pay us good money, Mr. Shearson." "What are their interests?" asked the advertising manager, staring. "To get the news straight. You've given me your theory of journalism; now let me give you mine. As I look at it, there's a contract of honor between a newspaper and its subscribers.
Didn't he call me up this morning and raise the devil?" "Thank you, Mr. Shearson. That's all." To his editorial galley-proof Hal added two lines. "What's that, Mr. Surtaine?" asked the advertising manager curiously. "That's outside of your department. But since you ask, I'll tell you. It's an editorial on the kind of swindle that causes tragedies like Maggie Breen's.
"How long has that been running?" "On and off for six months." "Throw it out." "Throw it out!" repeated the other bitterly. "That's easy enough said." "And easily enough done." "It's out already. Taken out by early notice this morning." "That's all right, then." "Is it all right!" boomed Shearson. "Is it! You won't think so when you hear the rest of it." "Try me."
"Forgive my stupidity, but what has the advertising manager to do with social news?" "A big heap lot," explained Wayne. "It's the most important feature of the paper to him. Wolf Tone Maher is general manager of the Bee Hive Department Store. We get all their advertising, and when Mrs. Maher wants to see her name along with the 'swells, as she would say, Mr. Shearson is glad to oblige.
It is sanding its sugar, and selling shoddy for all-wool. Isn't that true?" "Every newspaper does it," grumbled Shearson. "And the public knows it." "Doubted. The public knows that newspapers make mistakes and do a lot of exaggerating and sensationalizing. But you once get it into their heads that a certain newspaper is concealing and suppressing news, and see how long that paper will last.
Surtaine who solved the mystery, by a flash of that newspaper instinct with which Ellis had early credited him. "Department store advertising is news," he decided, in a talk with Ellis and Shearson. "How can advertising be news?" objected the manager. "Anything that interests the public is news, on the authority of no less an expert than Mr. McGuire Ellis.
Word Of The Day
Others Looking