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Updated: July 7, 2025
Japan is bristling with workshops and mills in which a hundred forms of handiwork will be developed and in a majority of these the adaptive labor of the empire will fabricate, from materials drawn from America, scores of forms of merchandise, which the Japanese propaganda will distribute throughout China, Manchuria, Korea and Japan the "Great Japan," British publicists are calling it.
The British Government, not versed in publicity methods, was anxious that selected parties of American publicists should see, personally, what Great Britain had done, and was doing in the war; and it had decided to ask a few individuals to pay personal visits to its munition factories, its great aerodromes, its Great Fleet, which then lay in the Firth of Forth, and to the battle-fields.
Publicists are eloquently praising Abraham Lincoln, for all the wrong reasons; but fundamentally for that worst and vilest of all reasons that he succeeded. None of them seems to have the least notion of how to look for England in England; and they would see something fantastic in the figure of a traveller who found it elsewhere, or anywhere but in New England.
And they hanged Private Simmons hanged him as high as Haman in hollow square of the regiment; and the Colonel said it was Drink; and the Chaplain was sure it was the Devil; and Simmons fancied it was both, but he didn't know, and only hoped his fate would be a warning to his companions; and half a dozen "intelligent publicists" wrote six beautiful leading articles on "The Prevalence of Crime in the Army."
The reporter wrote on, wrote ever, tearing off and handing to the page attached to 'L'Actualite' the last leaves of his list, whereon figured Yankee generals of the War of the Rebellion, Italian princesses, American girls flirting with everything that wore trousers; ladies who, rivals of Prince Zilah in wealth, owned whole counties somewhere in England; great Cuban lords, compromised in the latest insurrections and condemned to death in Spain; Peruvian statesmen, publicists, and military chiefs at once, masters of the tongue, the pen, and the revolver; a crowd of originals, even a Japanese, an elegant young man, dressed in the latest fashion, with a heavy sombrero which rested upon his straight, inky-black hair, and which every minute or two he took off and placed under his left arm, to salute the people of his acquaintance with low bows in the most approved French manner.
What if abolitionism, moreover, be a party? what if it make use of the means employed by parties? what if it have its journals, its publicists, its orators? what if it seek allies? what if it be based on interests which may be given it by the majority? what if it appeal to the passions of the North, as the slavery party appeals to those of the South?
The reasons given by Prince Bülow, the founder of the policy, and often repeated by German statesmen and publicists, are, first, the need of a strong navy, to protect German commerce; secondly, the need, as well as the ambition, of Germany to play a part proportional to her real strength in the determination of policy beyond the seas.
Is not the Prussian policy in this openly and exclusively a policy of ambition and of conquest, such as would have been followed, from more or less specious motives of royal or national selfishness, by Louis XIV. in the seventeenth, by Frederick II. in the eighteenth, by Napoleon I. in the nineteenth century? such as the modern publicists and moralists have so often condemned and fought against? such, in fine, as all nations, in all ages and especially Europe in our own times have so cruelly suffered from?
All chiefs everywhere are now kept painted, by the busy work of numberless publicists, so as to be mistaken for Napoleons at a distance....It becomes almost impossible to displace these Napoleons, whatever their incompetence, because of the enormous public support created by hiding or glossing failure, and exaggerating or inventing success.... But the most insidious and worst effect of this so highly organized falsity is on the generals themselves: modest and patriotic as they mostly are, and as most men must be to take up and follow the noble profession of arms, they themselves are ultimately affected by these universal illusions, and reading it every morning in the paper, they also grow persuaded they are thunderbolts of war and infallible, however much they fail, and that their maintenance in command is an end so sacred that it justifies the use of any means.... These various conditions, of which this great deceit is the greatest, at last emancipate all General Staffs from all control.
The hacks of Grub Street were superseded by publicists of a high moral temper and literary excellence; and philosophers like Coleridge or statesmen like Canning turned to influence public opinion through the columns of the Press.
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