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Updated: June 23, 2025
Radical newspapers in England believed or at any rate tried to make their readers believe that the "Northcliffe Press," particularly The Times and Daily Mail, gave an exaggerated account of these extraordinary demonstrations of welcome to Carson, and of the impressiveness of the great meetings which he addressed.
"'Sounds to me like a bull, I replied. "No answer, but the following morning I noticed him packing up. "'Going to leave? I questioned. "'Yes, he replied. "'What for? "Too much argument," Lord Northcliffe at a Washington luncheon was talking about the British Premier. "Mr. Lloyd George is the idol of the nation," he said.
Interesting suggestions have been made that his recent alliance with Northcliffe was a fatal mistake for him, because Northcliffe, in pursuit of newspaper sensations, combined with patriotic aims, having helped to place him in the seat of power, will presently turn on him without scruple and without mercy. Well, there may even be an attempt in that direction.
He cabled to Viscount Northcliffe and Ian Hay for articles showing what the English women had done at the outbreak of the war, the mistakes they had made, what errors the American women should avoid, the right lines along which English women had worked and how their American sisters could adapt these methods to trans-atlantic conditions.
On the eve of the dissolution of Parliament, Lloyd George, speaking at Wolverhampton, November 24, 1918, did not even hint at the question of the reparations or indemnity. He was impelled along that track by the movement coming from France, by the behaviour of the candidates, by Hughes's attitude, and by the Press generally, especially that of Northcliffe.
He loves to frown and depress his lips before the camera, for, like a child, he loves to play at being somebody else, and somebody else with him is Napoleon I am sure that he chose the title of Northcliffe so that he might sign his notes with the initial N but when he is walking in a garden, dressed in white flannels, and looking as if he had just come from a Turkish bath, he has all the appearance of a youth.
This contract I was unable to fulfil except the personal chat with Lord Northcliffe, which proved an easy matter as he happened to be away in Australia. But I have since pieced together my impressions as conscientiously as I could and I present them here. If they seem to be a little bit modelled on British impressions of America I admit at once that the influence is there.
Northcliffe acclaimed this message heavens high. Some Liberals, on the other hand, began to see in Lloyd George an intriguer for the position of Prime Minister, and Lloyd George, not the first time in his life, throwing past prejudices and principles to the winds, came out as a strong supporter of conscription for the nation.
And then he rushes back to England and hurriedly embalms his impressions of us in a large volume, stating it to be his deliberate opinion that, though we mean well enough, we won't do really. He necessarily has to hurry, because, you see, he has a contract to write a novel or a play or both a novel and a play with Lord Northcliffe as the central figure.
Balfour and his suite left, to be succeeded by Lord Northcliffe, chief proprietor of the London "Times," London "Daily Mail," and many other British publications, who was commissioned by Lloyd-George to continue the work Mr. Balfour had begun and to coordinate the ramifications produced by extensive scope of the Allies' calls on American industries for war equipment.
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