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Updated: June 23, 2025
There is, however, another very interesting man in the country, though on a different plane from the Prime Minister. I mean Lord Northcliffe the Alfred Harmsworth who started life for himself without help at seventeen, was a rich newspaper proprietor at thirty, and at forty was a national figure with wealth which would satisfy the wildest visions of any seeker after gold.
Speaking of his visit to the Cadore front, Lord Northcliffe says in part: "In discussing the peculiarities of the hill fighting as contrasted with the fighting on the road to Trieste his Majesty the King of Italy, who has a fine sense of words, and who has spoken English from childhood, said: 'Picture to yourself my men 9,000 feet up in the clouds for seven months, in deep snow, so close to the Austrians that at some points the men can see their enemies' eyes through the observation holes.
He knew "Alfred," as the proprietor is called, would be fuming, and was the last man on earth whom it was desirable to meet in such a mood. The young fellow braced himself for the attack as Northcliffe beckoned him forward. "What is this I hear? You have had your leg pulled, have you? Don't take it too much to heart. We all get deceived sometimes. I have had my leg pulled often before now.
He is not the great organizer that people suppose; all the organization of his business has been done by Lord Rothermere, a very able man of business; nor is he the inspirational genius one is so often asked to believe. Mr. Kennedy Jones is largely responsible for the journalistic fortunes of Lord Northcliffe.
But it is already apparent that for want of balance and a moral continuity in his direction of policy Lord Northcliffe has done nothing to elevate the public mind and much to degrade it. He has jumped from sensation to sensation. The opportunity for a fight has pleased him more than the object of the fight has inspired him.
He seated himself on a wooden chair, and put on his most intelligent appearance; and if it was slightly marred by a mud streak at the back of his ear, overlooked by madame's kindly assistant who had attended to that side of him, he was not really to blame. Again, it was the fault of Lord Northcliffe or or any of the rest of them.
We talk of tackling the question of housing the poor people of this country. He could do it single-handed." To this a companion pointed out that he was asking too much of Northcliffe; he had not it in him. What is this newspaper magnate like to look at? He is a heavy-shouldered man with a big, broad forehead, a massive jowl, and an aquiline nose. His wide mouth droops at the corners.
By MICHAEL MACDONAGH. The most splendid testimony to the Irish genius in journalism is afforded by the London press of the opening decades of the twentieth century. One of the greatest newspaper organizers of modern times is Lord Northcliffe.
Well, outside this official Britain is 'Greater Britain' the real Britain with which you have to reckon in the future." It is to that outer Britain that those Englishmen you found so interesting and sympathetic, Lloyd George and Lord Northcliffe, for example, belong.
Instead of submitting it to the Censor who would have denied it publication, Northcliffe published the despatch and with it the revelation of Kitchener's long and serious omission. He not only risked suspension and possible suppression of his newspapers, but also hazarded his life because a great wave of indignation arose over what seemed to be an unwarranted attack upon an idol of the people.
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