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Updated: July 23, 2025
Deliberately placing behind him his previous attacks on Lloyd George, attacks personal and political, Northcliffe came out in strong support of the Minister of Munitions and plainly stated that it was only by revolutionizing the whole conduct of the war that victory could be assured within a reasonable time. There probably was no consultation between the two men.
It's going to be a big thing. Simple, you know, and yet clever like all dad's papers. Far more of it than Northcliffe, David says he has. Because, you know, Northcliffe sometimes annoys people look at the line he took about us helping the Russians to fight each other. And making out in leaders, David says, that the Government is always wrong just because he doesn't like it.
When I first knew Arthur Pearson he and Lord Northcliffe were making rival collections of newspapers and magazines. They collected them as other people collect postal cards and cigar-bands. Pearson was then, as he is now, a man of the most remarkable executive ability, of keen intelligence, of untiring nervous energy. That was ten years ago. He knew then that he was going blind.
The insurance tax was unpopular, and nothing that ridicule, covert insult, or open denunciation could achieve was left undone by the Northcliffe papers to smash Lloyd George and his policy. There was plenty of scope for attack. The Insurance Act was undoubtedly hurriedly conceived, and its complexities incompletely dovetailed.
Men used to burn a heretic because they believed in God; now they censor him out of existence because if they did not believe in the Northcliffe press they would have nothing whatever in which to believe. Men used to believe in the Ten Commandments; now they accept Prohibition because if they did not accept some authority they would have to govern themselves.
By himself adopting the policy of Mr. Hughes and Lord Northcliffe, he could at the same time silence those powerful critics and provide his party managers with an effective platform cry to drown the increasing voices of criticism from other quarters.
I was not only anxious to return to London to continue my work with Lord Northcliffe on The Times and the Daily Mail, but I was encouraged by two American officials in Germany and Austria-Hungary to write the truth about Germany a feat quite impossible, as one of them said to me, for a correspondent remaining in the zone of the Central Powers.
Northcliffe puts on his brass knuckles and turns the Times building upside down and sets all the Daily Mail machine guns going, and has to go to bed to rest his nerves, while the row spreads and deepens.
Northcliffe is undoubtedly patriotic and is sincere, but he is, above all other things, a newspaper man. The huge circulations of his papers tell their story of his mind. He is a genius in knowing what will interest the common intelligence.
At the same time started that informal, but effective, alliance between those sworn enemies of old, Lloyd George and Lord Northcliffe, an alliance between the two most powerful men of action in Britain in our generation. I regard Lloyd George as the most interesting man in public life in Britain to-day.
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