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Updated: July 23, 2025
The war may stay with us like a schoolboy caller, because it does not know how to go. The Italians said as much to me. "Suppose we get to Innsbruck and Laibach and Trieste," they said, "it isn't an end!" Lord Northcliffe, I am told, came away from Italy with the conviction that the war would last six years. There is the clearest evidence that nearly everyone is anxious to get out of the war now.
Northcliffe, the Lord of Yellow Journals, but an uncommonly brilliant fellow, has taken to his bed from sheer nervous worry. "The revelations that are imminent," says he, "will shake the world the incompetence of the Government, the losses along the Dardanelles, the throwing away of British chances in the Balkans, perhaps the actual defeat of the Allies."
When, on St Patrick's Day, 1917, Lord Northcliffe spoke at the Irish Club in London on the urgency of an Irish settlement and on the need for the economic and industrial development of the country, and when he proclaimed himself an Irish-born man with "a strong strain of Irish blood" in him, he did a sounder day's work for Ireland than he imagined, for he shattered a tradition of evil association which for generations had linked the name of a great English newspaper with unrelenting opposition to Ireland's historic claim for independence.
Yours very sincerely, SIDNEY BROOKS. THE PRESIDENT, The White House. April 20, 1917. DEAR GOVERNOR: I just had a little talk with Sidney Brooks who says he has been in correspondence with Lloyd George and Lord Northcliffe with reference to the Home Rule question. He believes that just a little push by you in your private talk with Mr. Balfour would put over home rule.
In his first statement before the Senate Committee he declared that "in the immediate future the air service will be more important than the army and navy combined," and supported that statement by reference to utterances made by such British authorities as Mr. Balfour, Lord Charles Beresford, Lord Northcliffe, and Lord Montague.
He cabled to Viscount Northcliffe and Ian Hay for articles showing what the English women had done at the outbreak of the war, the mistakes they had made, what errors the American women should avoid, the right lines along which English women had worked and how their American sisters could adapt these methods to transatlantic conditions.
It was headed: STILL AT LARGE NEIL LYNDON'S FIGHT FOR LIBERTY and I settled myself down to read with a feeling of enjoyment that would doubtless have gratified Lord Northcliffe had he been fortunate enough to know about it. "Neil Lyndon," it began, "whose daring escape from Princetown was fully described in yesterday's Daily Mail, has so far successfully baffled his pursuers.
The Prime Minister of Australia, William Morris Hughes, a small-minded, insensitive, violent man, directed a furious campaign in favour of a huge indemnity. Lord Northcliffe lent the aid of his numerous papers to this campaign, which stirred up the electors. Lloyd George, with his admirable intelligence, perceived the situation clearly.
The fact is that the new men in England, the lords of coal and iron and shipping and beer, have bought their way into the landed aristocracy for cash, just as our American senators have done; they have bought the political parties with campaign gifts, precisely as in America; they have taken over the press, whether by outright purchase like Northcliffe, or by advertising subsidy both of which methods we Americans know.
To stop the publication of the Daily Mail and the Times, wrecking a million pounds' worth of private property at least, and ruining Northcliffe on the way, will be twenty minutes' cheery work for Lloyd George in his present mood, if he thinks the interests of Britain demand it.
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