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Updated: October 23, 2025
On the other hand, what Hoover and Northcliffe fear may come true that the Germans are going to keep up the struggle for years till their armies are practically obliterated, as Lee's army was. There is the bare possibility, therefore, of a long struggle yet. But I can't believe it. My dominant mood these days is an end within a very few months after the submarines are knocked out.
I regard Lord Northcliffe less as an entity than as a symptom. But he is always very friendly to us and he knows the United States better than any Englishman that I know except Bryce. "If it come when we are calmer, no matter; but now it cannot receive attention and many will feel that the United States has hit on a most unhappy moment almost a cruel moment to remind us of our sins."
Lloyd George, whom he acknowledged to be the only genius in the Government, he either idolized or cursed, according to whether he approved of his socialistic ideas or not. Englishmen I talked to, even in France later on, fairly foamed at the mouth when the little Welshman's name was mentioned, and refused to read the "Times" which they said was run by "that traitor Northcliffe."
The author of the "Mirrors of Downing Street" describes Lord Northcliffe's mind as "discontinuous." If I had never talked to Lord Northcliffe I should be led to suppose that his mind resembled Mr. Baruch's. But the British journalist's mental operations are a model of order and continuity compared to those of the former American War Industries Chairman. Like the heroes of the ancient poems Mr.
On leaving the lift Mr. H. again raised his hat and bowed low to the boy. When they were out of earshot Lord Northcliffe remonstrated with him on his behaviour. "You shouldn't joke," he said, "with these boys, it makes discipline difficult." "Joke!" exclaimed Mr. H., "good heavens, I wasn't joking; how do I know that to-morrow he will not be the editor of the Daily Mail?"
Lord Northcliffe has much in common with the king-maker if prime ministers are uncrowned kings. These Press barons in their way are remarkable men, but as the gates were opened to let them in a whole host of other people slipped through. It is a human weakness to desire decorations. It ought to be the function of a strong, wise Government to save us from ourselves.
I found another distinguished Englishman at General Wood's headquarters, Lord Northcliffe, owner of the London Times, and I had the unusual experience of interviewing my own employer for his own newspaper. As usual, Lord Northcliffe took sharp issue with Lord Kitchener on several points. His hatred of the Germans was so intense that he could see no good in them.
Suppose Lord Northcliffe decided to embark upon a journalistic campaign in Canada and that his scheme turned upon time; that it was a question of Northcliffe catching time by the forelock or of time laying Northcliffe by the heels.
The staff officer nodded. "Northcliffe seems to me to have a case," said Mr. Britling. "Every one abuses him." "I'd stop his Daily Mail," said Raeburn. "I'd leave The Times, but I'd stop the Daily Mail on the score of its placards alone. It overdoes Northcliffe. It translates him into the shrieks and yells of underlings.
He does not seem to know that the attitude of British Labour has done a great deal to make a first-class war against Russia impossible, since it has confined the Government to what could be done in a hole-and-corner way, and denied without a too blatant mendacity. He thoroughly enjoys the attacks of Lord Northcliffe, to whom he wishes to send a medal for Bolshevik propaganda.
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