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Updated: September 3, 2025
New York, the commercial, monetary and even military centre; Boston, the literary and intellectual; and Washington, the governmental and diplomatic. Taking up at random the first three dailies of a certain date, at hand one from each of the three cities the following regular advertisers are shown, quoting from each of the three "astrology" columns and omitting the directions. New York: eleven.
Lorimer is a partner in the brokerage firm of Bray, Parkinson & Co., and is president of the Free Gold Mining Company. Brooks is manager of the Acme Advertisers, and secretary of Free Gold. Bray and Parkinson are stockholders, and Wagstaff is a stockholder and also manager of the Free Gold properties in B. C. All are well known about town.
It's got a good circulation. And that lets it out. It can't get the advertising. So it's losing money, hand over fist." "Why can't it?" "It's yellow. It doesn't treat the business interests right." "Sterne says they always look after their own advertisers." "Oh, that! Naturally they have to. Any newspaper will do that.
Stupidity, for instance, would account for the great advertisers not advertising articles of luxury in a paper with only a three thousand a week circulation, even if that paper were read from cover to cover by all the rich people in England; but it would not account for absence in the Free Press alone of advertisements appearing in every other kind of paper, and in many organs of far smaller circulation than the Free Press papers have.
The average poultry editor is afraid to give specific advice concerning breeds, incubators, etc., because he fears to offend his advertisers. The reader, left to judge for himself, is liable to pick out some fancy impractical variety or method. Best Breeds for the Farm. Keep only one variety of chickens. Do not bother with other varieties of poultry unless it is turkeys.
"This is very good of you, to come " "Not a bit of it. I noticed what the 'Clarion' did to its medical advertisers. I like your nerve. And I like a fight, in a good cause. Have 'em paint up some signs to put along the ropes. 'Danger. 'Keep Out. 'Trespassers Enter Here at their Peril'; and that sort of thing." "I'll do it," said Hal, going to the telephone to give the orders.
"He said he was writing round, writing to advertisers and to societies and places, to find a place where the girl would be taken in to work and allowed to have her baby with her. He said there must be hundreds of kind-hearted people about the place who would do it; it was only a question of finding them.
It is worth noticing that the chief haunts of the city of New York, the Central Park, has thus far remained unviolated by the dirty hands of these vulgar advertisers. Without knowing anything about it, I have no doubt whatever that the commissioners have been approached often by parties desiring the privilege of advertising within its limits.
The advertisements say, come here, go there. And one sees men and women devotedly bent upon rewarding the advertisers. Again, nevertheless, there are other observations to make. There are the taxicabs. Here in the taxicabs one may still observe men and women. Villon's Paris, Shakespeare's London and vanished New York, these are crowded into the taxicabs.
Early in its history it ridiculed the advertisers of quack medicines, and has never hesitated to expose unsound projects though ever so profusely advertised. During the railroad mania of 1845, when the railroad advertisements in "The Times" averaged sixty thousand dollars a week, it earnestly, eloquently, and every day, week after week, exposed the empty and ruinous nature of the railway schemes.
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