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"Well, what will you take to pilot us up?" interrupted Paul in desperation, willing to offer fifty dollars if there was a chance. "You see I would have to disappoint all my subscribers and then the advertisers would kick and want to knock off on their bills. Taking all those things into consideration, I don't see how I could go up for less than three dollars."
He kept an office for advertisers, counselling, designing, acting as middleman with printers and bill-stickers, for the inexperienced or the uninspired: the dull haberdasher came to him for ideas, the smart theatrical agent for his local knowledge; and one and all departed with a copy of his pamphlet: How, When, and Where; or, the Advertiser's Vade-Mecum.
Yet there are times when it would seem that every one must weary of strident voices, of persons shouting to attract attention, of poets who capitalize both their moral and literary vices, of hawking advertisers of the latest verse-novelties; then a poem like The Listeners reminds us of Lindsay's bird, whose simple melody is not defeated by the blatant horns.
Other editors bear witness to the character of their advertisers, and recommend doctors, undertakers, waiting maids, footmen, and various tradesmen. Some of the advertisements are very funny.
In the second place advertisers themselves have waked to the menace of the irresponsible and dishonest people who are advertising and are taking legal measures to safeguard the honor of the profession. One of the most successful advertisers of modern times was a man who carried the idea of service into everything he did.
Did he expect to carry their advertising on one page and ruin their business on another? Did he think they were putting money into The Patriot a doubtful medium for their business, at best to cut their own throats? They'd put it to him reasonably, now; who, after all, paid for the getting out of The Patriot? Wasn't it the advertisers? Certainly, certainly, gentlemen. Granted.
This bold figure of rhetoric in an Irish advertisement of an estate may lead us to expect that Hibernian advertisers may, in time, emulate the fame of Christie, the prince of auctioneers, whose fine descriptive powers can make more of an estate on paper than ever was made of it in any other shape, except in the form of an ejectment.
The "Daily Advertisers" gloated over it, of course, and Captain Elkanah brought it up at the meeting of the parish committee, but there Captain Zeb Mayo championed the young man's course and proclaimed that, fur's he was concerned, he was for Mr. Ellery more'n ever.
"But the advertisers are apparently scattered all over the world Chicago; Pittsburgh; Canton; Winnipeg; Albuquerque; Brooklyn; Tripoli; Greenville, Texas; Pueblo; Lawrence, Massachusetts; Providence, Rhode Island; Fall River; Detroit " "Here's one from Roxbury, Massachusetts, and another from Mexico City," remarked the clerk delightedly.
His little private detective agency he's got a couple of our porch-climbing, keyhole reporters secretly assigned to him at call for 'special work' looks after any man we've got or are likely to have trouble with; advertisers who don't come across properly, city officials who play in with the other papers too much, politicians " "But that's rank blackmail!" exclaimed Banneker.
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