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"I'm really amazed at our success, and it's up to you to make a paper that will circulate and make trade for these trustful advertisers." With the local merchants the results were less satisfying.
The advertisers have rushed into this scheme without a suspicion that it is a trap. The experiments have proved that they are simply injuring themselves. As soon as this is widely recognized, a countermovement ought to start. We ought again to have the treasures of our magazines divided into a straight editorial and a clean advertisement part.
For the underground subway stations are much used by advertisers, gaily colored sheets of paper being pasted on boards put there for that purpose. "You mustn't run away like that!" said Nan to Flossie, as she came up to her sister, to lead her back. "We wanted to see if it was a circus poster, but it isn't," returned Freddie. "Well, come on back. Daddy will miss us," declared Bert.
"You have offended the medical advertisers by your support of the so-called Honest Label Bill." "It's a good bill." "Nearly a quarter of our advertising revenue is from the patent-medicine people." "Mostly swindlers." "They pay your salary," Marrineal pointed out. "Not mine," said Banneker vigorously. "The paper pays my salary."
If a manager has a new hen-coop or a new singer he wishes to introduce to the public, he comes to the newspaper, expecting to have his enterprise extolled for nothing, and probably never thinks that it would be just as proper for him to go to one of the regular advertisers in the paper and ask him to give up his space.
The printing of advertisements is looked after quite as sharply as any other part in a journal. Why, the advertisers themselves cry out if they are misprinted!" "Oh, how shrewd!" cried Helen. "Child's play," said the expert. "Well, from that blot I went on. I looked at the edges, and they were cut too clean. A gentleman with a pair of scissors can't cut slips out of a paper like this.
Next to the editorial article came a page devoted on one side entirely to the advertisement of the gentleman who wanted second-hand feather beds. The other side of it was announced as "To Let," and the attention of advertisers was called to the unique opportunity offered to them of making their wishes known to an intelligent and progressive public. After that came the bishops.
A problem of this double import, economic and cultural at the same time, to-day faces publishers, advertisers, and readers. It is of recent origin, but it has grown so rapidly and taken such important dimensions that at present it overshadows all other debatable questions in the realm of propaganda.
Somebody somewhere refused to 'swop' the nation's much boasted 'liberty of the press' for so much cash down. I believe the 'Times' is backed by the Rothschilds, and managed by American advertisers I don't know whether it is so or not but I do know that the public ought to be put on their guard.
Didama would have given her eyeteeth and, for that matter, the entire upper set to have been present in that parsonage sitting room when the Rev. John Ellery made his appearance. But the fates were against Didama that day and it was months afterwards before she, or any of what Captain Zeb Mayo called the "Trumet Daily Advertisers," picked up a hint concerning it.
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