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The advertisers have rushed into this scheme without a suspicion that it is a trap. The experiments have proved that they are simply injuring themselves. As soon as this is widely recognized, a countermovement ought to start. We ought again to have the treasures of our magazines divided into a straight editorial and a clean advertisement part.

In 1789 a ferment arises in Paris; it grows, spreads, and is expressed by a movement of peoples from west to east. Several times it moves eastward and collides with a countermovement from the east westward.

The countermovement from Canada to the United States never wholly ceased, but it slackened and was much more than offset by this northward rush.

Still greater coherence and inevitability is seen in the life of Alexander I, the man who stood at the head of the countermovement from east to west. What was needed for him who, overshadowing others, stood at the head of that movement from east to west?

In 1812 it reaches its extreme limit, Moscow, and then, with remarkable symmetry, a countermovement occurs from east to west, attracting to it, as the first movement had done, the nations of middle Europe. The counter movement reaches the starting point of the first movement in the west Paris and subsides.

The invaders flee, turn back, flee again, and all the chances are now not for Napoleon but always against him. A countermovement is then accomplished from east to west with a remarkable resemblance to the preceding movement from west to east.