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Updated: September 3, 2025
The Germans, who herein show their good sense and the high state of civilization to which they have reached, are very free advertisers, going to the newspapers with all their wants, and finding in them that aid which all interests and all sorts of people, from kaiser to kerl, are compelled, in these days, to seek in the daily journal.
To see circulation steadily going up and advertising as steadily going down, is an irritant experience to the official responsible for the main income of a daily paper, advertising revenue. "Advertisers have some rights," he boomed, in his heavy voice. "Including that of homicide?" asked Hal. "Let the law take care of that. It ain't our affair."
Just as at the beginning of the gesture you saw only the tips of the fingers, so Peter Rolls, Sr., had begun with a tiny flicker, the first groping of his inspiration feeling its way to success. Everybody in the United States had heard of Peter Rolls, or it was not the fault of the magazines and Sunday papers. Peter Rolls had been for years one of the greatest advertisers in America. Mr.
Finally, when we come to the proofs, from fact and historical experience, we might appeal to a singular case in the records of our Exchequer; viz., that for much more than a century back, our Gazette and other public advertisers, have acknowledged a series of anonymous remittances from those who, at some time or other, had appropriated public money.
In aggressively seeking subscribers and advertisers in lieu of government printing contracts the two new papers gave extensive coverage to the Robinson scandals, the Chiswell murder case, and the running debates between the various candidates for Robinson's offices.
It was not difficult, as Eugene soon found, to show advertisers in most cases that this was a proposition in which worth-while results could be obtained.
I think it's the best paper in town, and advertisers tell me that they get excellent returns from it." Here he caught Witherspoon's eye and hastened to add: "Still, I believe that your place is with us in the store. You could soon make yourself master of every detail." "But we will not talk about that now," Witherspoon spoke up.
Very little went into the Post that he had not personally viséd in the proof: forty galleys a night were child's play to him. Managing editor there was none but himself; the city editor was his mere office-boy and mouthpiece; even the august business manager, who mingled with great advertisers on equal terms, was known to take orders from him.
I had given 'em a good, hot, mixed Princeton paper, dog, international law, society, industrial progress, footlight favorites, and the whole business; had Sermons from Many Lands, and a Conundrum Department, as well as a Household Corner How to get Beautiful for the ladies, How to get Rich for the men, How to get Strong for the advertisers why, if I do say it, I don't believe any one fellow was ever much more cosmopolitan in all his life, inside the space of one night's writin'. But they didn't like me.
"Let's not go over that again. You'll stick to your policy, I suppose, till it ruins you. About finances, by the way, where do you stand?" "Stand?" repeated Hal. "I wish we did. We slip. Downhill; and pretty fast." "Why wouldn't you? Fighting your own advertisers." "Some advertising has come in, though. Mostly from out of town." "Foreign proprietary," said Dr.
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