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Updated: June 12, 2025
"Well, I've got it! And I've got the backing for it. Mr. Belford Couch will tell you of our testimonials. Tell 'em the whole thing, Bel: we're all one family here." "I've been huntin' in Europe," said Certina Charley, rising, in accents of pardonable pride: "and I've got the hottest bunch of signed stuff ever. You all know how hard it is to get any medical testimonials here.
I study the 'Clarion, too." "Why?" he asked, interested. "Because it's yours." She looked at him straightly now. "Can you pull it through, Boss?" "I think so. I hope so." "We've lost a lot of ads. I can reckon that up, because I had some experience in the advertising department of the Certina shop, and I know rates." She pursed her lips with a dainty effect of careful computation.
Pierce, Dad?" "Hm! Ah er well, Boyee, as for that, that's another tail on a cat. In a business way, I meant." "In a business way he's trying to be a pretty efficient enemy of mine. How would you like it if he undertook to interfere with Certina?" By perceptible inches Dr. Surtaine's chest rounded in slow expansion. "Legislatures and government bureaus have tried that.
Surtaine, the simulacrum of Fraud, sleek and crafty, bloated fat with the blood of tragically hopeful dupes. One great lesson of labor Hal had already learned, that work is an anodyne. From his interview with Certina Charley he made straight for the "Clarion" office.
I'm going to make you a wedding present of the Certina business. I guess there aren't many brides get a gift of half a million a year. Too bad I can't give it out to the newspapers, but it wouldn't do." "What on earth do you mean?" cried the astonished girl. "I couldn't take it. Hal wouldn't let me." "I'm going to give it up, for you. You think it ain't genteel and high-toned, don't you?"
"Couldn't suit better if I'd had it made to order," chuckled the Doctor. "And I did pretty near make it over to order. It was a dead-and-alive town when we opened up here. Didn't care much about my business, either. Now we're the biggest thing in town. Why Certina is the cross-mark that shows where Worthington is on the map. The business is sim-plee BOOMING." The word exploded in rapture.
Comradeship in the voice, also, and concern, as he said, "Cut it, Neal, cut it. There's nothing in it. You're too good stuff to throw yourself away on that." "Don't you worry about me." She shook off his hand, and seated herself. "Still working at the Certina joint?" "No. I'm not working." "See here, Neal: what made you quit us?" The girl withheld speech back of tight-pressed lips.
Like as not you'd have seen it yourself if I hadn't butted in. Now, go to it, and figure out your series on that." With kindly hands he pushed Conover back into his chair, gave him a hearty pat on the shoulder, and passed on. Hal began to have an inkling of the reasons for his father's popularity. "Have we got other medicines besides Certina?" he asked. "Bless you, yes!
"Then why don't you get work on some paper that practices your principles?" "Hard to find. Not having been born with a silver spoon, full of Certina, in my mouth, I have to earn my own living. It isn't profitable to make a religion of one's profession, Mr. Surtaine. Not that I think you need the warning. But I've tried it, and I know."
"Merely a line of meaningless indorsement to sign my name to." And within a fortnight advertising print, black and looming, would inform the reading populace of the whole country that "United States Senator Gull says of Certina: 'It is, in my opinion, unrivaled as a never-failing remedy for coughs and colds," with a picture, coarse-screen, libelously recognizable.
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