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Updated: June 9, 2025
Next day Dawson began its laugh. It started early in the morning, just after daylight, when Smoke went to the bulletin-board outside the A. C. Company store and tacked up a notice. Men gathered and were reading and snickering over his shoulder ere he had driven the last tack. Soon the bulletin-board was crowded by hundreds who could not get near enough to read.
The playhouse did not have any advertising whatever in sight, except for a single bulletin-board, like the bill of fare of a cafeteria. Moreover and this is the significant thing there was no box-office, neither was any one at the door to take tickets. The place was wide open to the world.
A small, fair-haired girl came down the stairs and joined Louise at the bulletin-board. She read the notice aloud. "Oh, dear, I've an engagement with a girl at Wayne Hall to-night. I don't care to miss the meeting, and I don't like to break my engagement," she mourned. "I wish you would break it just this once, Hilda," said Louise seriously.
The newspaper is, in the first place, the legitimate and improved successor of the fiery cross, beacon-light, signal-smoking summit, hieroglyphic mark, and bulletin-board. It is, in addition to this, a popular daily edition and application of the works of Aristotle, St. Thomas Aquinas, Lord Bacon, Vattel, and Thomas Jefferson.
They were unspeakably holy, and worked miracles, and everybody stood in awe of them. If a hermit could survive a wash, and that failed to convince a duke, give him up, let him alone. Whenever my missionaries overcame a knight errant on the road they washed him, and when he got well they swore him to go and get a bulletin-board and disseminate soap and civilization the rest of his days.
The bulletin-board is attracting attention generally as a means of interesting children in topics of current interest, and such a periodical as Harper's Weekly is invaluable when it comes to securing illustrations for this purpose.
Let one child find that at the children's library he may select his own books from a good-sized collection, may find help in his composition-work, the news of what is going on in the world in the shape of an attractive illustrated bulletin-board, different every week and tomorrow 10 children will know of it, and each of these will tell other 10, and so on.
It was in October that the hockey squad was announced, and a meeting held. The list of names which Miss Phillips posted upon the bulletin-board was examined with breathless interest by every girl in the school; for there would be no new Scouts chosen from among those who had not already qualified in hockey.
I then conceived the idea of telegraphing the news ahead, went to the operator in the depot, and by giving him Harper's Weekly and some other papers for three months, he agreed to telegraph to all the stations the matter on the bulletin-board. I hurriedly copied it, and he sent it, requesting the agents to display it on the blackboards used for stating the arrival and departure of trains.
Observe how we will turn this seeming disaster into an advertisement; an advertisement for our soap; and the biggest one, to draw, that was ever thought of; an advertisement that will transform that Mount Washington defeat into a Matterhorn victory. We will put on your bulletin-board, 'Patronized by the elect. How does that strike you?" "Verily, it is wonderly bethought!"
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