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Updated: June 8, 2025
Sir Alfred Harmsworth must not address to the tired clerk any observation more witty than the tired clerk might be able to address to Sir Alfred Harmsworth. A general vague idea that in spite of all this, our yellow press is sensational, arises from such external accidents as large type or lurid headlines.
Then she pressed it unexpectedly, so that he had to gulp down a lump that was in his throat. Just then a loud cry was heard from without, the men jumped from their chairs, and something heavy dropped on the carpet. Some ran to the window, others to the door. Directly across the street was the house of Mr. Harmsworth, a noted Union man.
Joseph Chamberlain appeared as the embodiment of the transitional spirit in the political arena. In journalism the movement took shape in the person of Alfred Harmsworth. In literature the man of the moment was Rudyard Kipling. These three fateful embodiments of the Time-Spirit seemed to dominate England and shake her clean out of her fin-de-siècle complacency.
John Lane had published, by this time, two little books of mine, and they had had a pleasant little success of esteem. I was a slight but definite 'personality. Frank Harris had engaged me to kick up my heels in The Saturday Review, Alfred Harmsworth was letting me do likewise in The Daily Mail. I was just what Soames wasn't. And he shamed my gloss.
There was nothing in the individualistic system to prevent Germany from buying up the entire Harmsworth Press The Times, Daily Mail, and all five years before the war, and using it to confuse the national mind, destroy the national unity, sacrifice the national interests, and frustrate the national will.
Then she pressed it unexpectedly, so that he had to gulp down a lump that was in his throat. Just then a loud cry was heard from without, the men jumped from their chairs, and something heavy dropped on the carpet. Some ran to the window, others to the door. Directly across the street was the house of Mr. Harmsworth, a noted Union man.
'You forget Sir Alfred Harmsworth, said the servant, whose hand held a copy of Answers. If the insistent visitor was taken aback by this unlooked-for rejoinder, his manner showed no trace of embarrassment, and he went on unabashed. 'As the last shower began at ten minutes to six, Sir George must have arrived at Haslemere station on the 6.19 from Waterloo.
Harmsworth, now Lord Northcliffe, proprietor of the Daily Mail, Daily Mirror, Daily Graphic, Daily Express, Evening News, and Weekly Dispatch, who in an interview given to the Matin says, 'Yes, we detest the Germans cordially. They make themselves odious to all Europe.
Edward favoured the fallen government, Robert the risen. Neither had any particular reasons for their partisanship except what he had read in the journals. After all what other reasons could they have had? Edward disliked the Harmsworth Press; Robert thought it was doing good. Robert was explosive, and rather vague; Edward dreamy, and a little didactic.
The programme of National Guilds, for instance "Guild Socialism" as "The New Age," its advocate in this country, has called it is followed everywhere, and is everywhere considered. Journalists employed by Harmsworth, for instance, use the idea for all it is worth, and they use it more and more, although it is as much as their place is worth to mention "The New Age" in connection with it as yet.
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