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Updated: June 3, 2025
No person need apply, therefore, who is not prepared to leave this sum in the possession of the advertisers, and who cannot furnish the most satisfactory testimonials of morality. Young gentlemen piously inclined will be preferred. Application should be made between the hours of ten and eleven A. M., and four and five P. M., of Messrs. "Bogs, Hogs Logs, Frogs & Co., "No. 110 Dog Street"
Business to-day consists in persuading crowds. The Little Boy can prove he is right. All the bully can prove is that he is bigger. The Liar in Business is already going by. Now it is the turn of the bully. Not long ago a few advertisers in a big American city wanted unfairly low rates for advertisements and tried to use force with the newspapers.
The advertisements depend upon the circulation; the circulation is likely to dwindle if too much space is occupied by advertisements, or if it is evident that the paper belongs to its favored advertisers. The counting-room desires to conciliate the advertisers; the editor looks to making a paper satisfactory to his readers.
"WANTED The advertisers, being about to commence extensive business operations in this city, will require the services of three or four intelligent and competent clerks, to whom a liberal salary will be paid. The very best recommendations, not so much for capacity, as for integrity, will be expected.
The various alkaline salts and solutions, for example, the advertisements of which meet us at every turn, and which are offered to the public as specifics, safely to be taken, without anything so superfluous as the advice of medical men, for all the various evils which are described by the advertisers as gout or as heartburn, or as the consequences of 'uric acid, do unquestionably, in a certain proportion of cases, afford temporary relief from some discomfort or inconvenience.
As to the affairs of China, we shall henceforward derive as much pleasure from the projects of Sir Henry Pottinger, cut in wood by the Morning Herald, as in surveying the Mandarins sailing on buffaloes through the air, or driving in junks over meadows, in one of Wedgewood's soup plates! It has long been the custom for advertisers in the continental journals to typify their wares.
Sooner or later, therefore, the idea will occur to some of the leading advertisers to form a syndicate and give to the people a small broadsheet containing briefly the daily narrative.
The extreme cheapness of the paper rendered him absolutely dependent upon his advertisers, and yet he dared not charge more than fifty cents for sixteen lines, and he offered to insert sixteen lines for a whole year for thirty dollars. He at once produced an eminently salable article.
Some of them, great advertisers, are to sit on this Commission, and all the press, irrespective of party, will praise their appointment; while to defend their interests others will be attacked. The Government may be quite ready as a temporary expedient to make scapegoats of the property-owners, but it is not so ready to antagonize trade.
If a manager has a new hen-coop or a new singer he wishes to introduce to the public, he comes to the newspaper, expecting to have his enterprise extolled for nothing, and probably never thinks that it would be just as proper for him to go to one of the regular advertisers in the paper and ask him to give up his space.
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