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I am convinced that from a Christian point of view more harm than good has been done by our Sunday morning paper. I do not believe that Jesus would be responsible for it if He were in my place today. It will occasion some trouble to arrange the details caused by this change with the advertisers and subscribers. That is for me to look after. The change itself is one that will take place.
These people around here wouldn't want anything like that. They'd think it was too fancy." Eugene had seen and in a way studied the ads. in the magazines. They seemed so much more fascinating to him. Why couldn't newspaper ads. be different? Still it was never given to him to trouble over this problem. Mr. Burgess dealt with the advertisers. He settled how the ads were to be.
Yes, I can see how a lot of these courses might interest you. I must ask the fellows at the Athletic if they ever realized But same time, Ted, you know how advertisers, I means some advertisers, exaggerate. I don't know as they'd be able to jam you through these courses as fast as they claim they can." "Oh sure, Dad; of course."
Experience and the warnings of Russell Edmonds had told him that the only course of editorial independence lay in totally ignoring the effect of what he might write upon the profits and prejudices of the advertisers, who were, of course, the principal support of the paper.
Many periodicals now claim that they will not take advertisements that look fraudulent or even misleading. Some papers, like the London "Times," have a guaranteed list of advertisements which they have investigated and vouch for, though naturally the advertisers have to pay extra for the guarantee.
He saw, with pitiless clearness, the storm gathering over the "Clarion": the outburst of public hostility, the depletion of advertisers and subscribers, the official opposition closing avenues of information, the disastrous probabilities of the Pierce libel suits, now soon to be pushed; and his undaunted spirit of a crusader rose and lusted for the battle.
Gregory the Seventh's wildest dream of a universal popedom is more than fulfilled in him. He is the unapproachable model of quack advertisers. He pats Italy on the head and cries, "Study constitutional government as exemplified in England, and try Mechi's razor-strops." For France he prescribes a reduction of army and navy, and an increased demand for Manchester prints.
The attitude of such an editor to his readers is, "Gape, sinner, and swallow," and to his advertisers, as Senator Brandegee said at a recent Yale Commencement in regard to a proposed Rockefeller bequest, "Bring on your tainted money." As a rule, the yellows are most in awe of the mob, while the so-called respectables fear the advertising interests.
I love you, I love you!" So she had written for a page, and was satisfied. If she might telegraph it! No! only advertisers and divorced people did that. She must wait. He would not reply. He would come. The newspaper announces the arrival of the congressman-elect at the White House. He had left almost immediately for the West. Then he will not get the letter!
The advertisements depend upon the circulation; the circulation is likely to dwindle if too much space is occupied by advertisements, or if it is evident that the paper belongs to its favored advertisers. The counting-room desires to conciliate the advertisers; the editor looks to making a paper satisfactory to his readers.
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