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Updated: May 3, 2025


He managed to make one copy, unaddressed, of the public-relations letter that he'd worked out at the same time. He put it through a facsimile machine and managed to address each of fifty copies. Then he yawned uncontrollably. He still yawned when he went to take leave of the leader of the people of Colin. That person regarded him with warm eyes.

He had another letter in his mind a form letter, practically a public-relations circular which he hoped to whip into shape before the emigrants got too anxious to be on their way. He considered that he needed to earn a little more of their gratitude so he could make everything come out even; self-liquidated; everybody satisfied and happy but himself.

The public-relations job all this has turned into, demands a careful stimulation of all the basic urges. So I want people to think of steaks and chops and roasts. If I could get herds of animals from one horizon to another ." "Meat-herds coming up," said Jones negligently. "I'll call you." Cochrane did not believe him. He went down to the communicator again.

A physics laboratory high in the fastnesses of the Lunar Apennines is an odd place for a psychiatrist to introduce himself on professional business. But Holden only explained unhappily that Dabney had sent them to learn about his discovery and arrange for a public-relations job to make it known. Cochrane saw Jones' expression flicker sarcastically just once during Holden's explanation.

Cochrane winced. A neurotic type if there ever was one! "Jed," said Holden heartily, "here's Mr. Dabney. Mr. Dabney, Jed Cochrane is here as a specialist in public-relations set-ups. He'll take charge of this affair. Your father-in-law sent him up here to see that you are done justice to!" Dabney seemed to think earnestly before he spoke. "It is not for myself," he explained in an anxious tone.

It amounts to a public-relations job, a production, with me merely censoring aspects that might be bad for Dabney's psyche. Otherwise he'll be frustrated." "Aren't we all?" demanded Cochrane. "Who in hades does he think he is? Most of us want appreciation, but we have to be glad when we do our work and get paid for it! We " Then he swore bitterly.

He set to work upon the highly necessary task of pretending that he was a castaway from the children's civilization in order to improvise conveniences that as a castaway he'd consider crude, but as an aborigine amazing. From time to time, though, he wondered sardonically about the public-relations program on the children.

He'd worn a belt with a built-in quasi-telepathic device just once and for the briefest of times. While he wore it, too, he'd been fiercely intent upon the use of it to recover another such device that had been looted in the broadcast studio during the most disastrous of all public-relations enterprises.

I can make a ship go faster than light!" Cochrane said with exquisite irony: "Thanks, but we don't need it. We aren't getting paid for that! All we need is a modicum of appreciation for a neurotic son-in-law of a partner of Kursten, Kasten, Hopkins and Fallowe! A public-relations job is all that's required. You give West the theory, and Jamison will do the prophecy, and Bell will write it out."

She wore the multi-layer cold-weather garments issued for Antarctica, but somehow she did not look grotesque in them. Now her expression was faintly vexed. The third person in the dome was Captain Estelle Moggs, W. A. C., in charge of Gail's journey and the public-relations angle generally. "I just chart the courses of meteors," repeated Soames. "That's all. There is nothing else to it."

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