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He commandeered the legal department of Kursten, Kasten, Hopkins, and Fallowe to set up the enterprise with strict legality and discretion. There came into being a corporation called "Spaceways, Inc." which could not possibly be considered phoney from any inspection of its charter. Expert legal advice arranged that its actual stock-holders should appear to be untraceable.
Business deals are stimulating only in their major aspects. Most of the details are niggling, tedious, routine, and boring and very often bear-trapped. Cochrane had done, with only Babs' help, an amount of mental labor that in the offices of Kursten, Kasten, Hopkins and Fallowe would have been divided among two vice-presidents, six lawyers, and at least twelve account executives.
It's a matter of pure vanity. But Kursten, Kasten, Hopkins and Fallowe do move in a mysterious way to latch onto a fast buck! I'm going to get some sleep. Is there anything else you've had to use your judgment on?" "The contracts for re-broadcast of the torp-test. The original broadcast had an audience-rating of seventy-one!" "Such," said Cochrane, "are the uses of fame. Our cash?"
But it hurt to realize that he'd been kidding himself. He'd thought he was important. Important, at least, to the advertising firm of Kursten, Kasten, Hopkins and Fallowe. But right now he was on the way like a common legman to take the moon-rocket to Lunar City, and he'd been informed of it just thirty minutes ago. Then he'd been told casually to get to the rocket-port right away.
"Because I can't kid myself any more," he rasped. "I've found out how little I count in the world and the estimation of Kursten, Kasten, Hopkins and Fallowe! I've found out I'm only a little man when I thought I was a big one, and I won't take it! Now I've got an excuse to try to be a big man! That's reason enough, isn't it?" Then he glared around the small laboratory under the dust-heap.
Stockholdings in West's, and Jamison's and Bell's names would look like smaller holdings held for other than the main entrepreneurs. But these stock-holders were not only the legal owners of record they were the true owners. Kursten, Kasten, Hopkins and Fallowe wanted no actual part of Spaceways. They considered the enterprise merely a psychiatric treatment for a neurotic son-in-law.
And of course Dabney as the scientist responsible for the new hope became known to all peoples. The experts of Kursten, Kasten, Hopkins and Fallowe checked on the publicity given to Dabney. Strict advertising agency accounting figured that to date the cost-per-customer-mention of Dabney and his discovery were the lowest in the history of advertising.
My dear Bill, if we weren't signed up for sponsors' fees, I'd raise our prices after this trick!" Holden looked unconvinced. Cochrane said kindly: "Don't worry! I could turn off the panic tomorrow as much panic as there is. Kursten, Kasten, Hopkins and Fallowe had a proposal they set great store by. They wanted to parcel out a big contest for a name for mankind's second planet.
He turned his mind to the possible purposes of his journey. He knew nothing at all. His own personal share in the activities of Kursten, Kasten, Hopkins and Fallowe the biggest advertising agency in the world was the production of the Dikkipatti Hour, top-talent television show, regularly every Wednesday night between eight-thirty and nine-thirty o'clock central U. S. time. It was a good show.
I can make a ship go faster than light!" Cochrane said with exquisite irony: "Thanks, but we don't need it. We aren't getting paid for that! All we need is a modicum of appreciation for a neurotic son-in-law of a partner of Kursten, Kasten, Hopkins and Fallowe! A public-relations job is all that's required. You give West the theory, and Jamison will do the prophecy, and Bell will write it out."
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