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Updated: May 20, 2025
He took pains to let Kedzie overhear this. It pleased her. Millions were something she decided she would like. Gilfoyle developed wonderfully in the sun of Kedzie's interest. He told Kalteyer that there was no money in handling chewing-gum in a small way as a piker; what he wanted was a catchy name, a special selling-argument, and a national publicity campaign.
He advised Kalteyer to borrow a lot of money at the banks and sling himself. Kalteyer breathed hard. Gilfoyle was assailed by an epilepsy of inspirations. In place of "Kalteyer's Peerless Gum," he proposed the enthralling title, "Breathasweeta." Others had mixed pepsin in their edible rubber goods of various flavors. Gilfoyle proposed perfume! Kalteyer was astounded at the boy's genius.
A flip young fellow named Hoke, agent for a jobber in ice-cream cones, and a tubby old codger named Kalteyer, who facetiously claimed to own a chewing-gum mine, were added competitors for Kedzie's smiles, while Skip teetered between homicide and suicide. Skip was wretched, and Kedzie was enthralled by her own success. She had conquered New York.
She perched herself on his lap and asked him what was worrying him. "Nothing much, honey," he groaned, "except that I've lost my job." Kedzie was thunderstruck. She breathed the expletive she learned from her latest companions. "My Gawd!" Gilfoyle nodded dreadfully: "Business has been bad, anyway. Kalteyer, with his chewing-gum, was about our only big customer, and now he's gone bust. Yep.
She came to suffer agonies of remorse at the liberties she had given them. Mr. Kalteyer, the chewing-gum prince, in an effort to overcome the handicap of weight and age which Mr. Hoke did not carry, told Kedzie that her picture ought to be on every counter in the world, and he could get it there.
And so Kedzie was sheltered and passed on upward by Skip Magruder the lunch-room waiter, and by Mr. Kalteyer the chewing-gum purveyor, by Eben E. Kiam the commercial photographer, by Thomas Gilfoyle the advertising bard, by Ferriday the motion-picture director, on up and up to Jim Dyckman. Every man gave her the best help he could. And even the women she met unconsciously assisted her skyward.
Lengwidge of flowers is nice, but money is de svell talker. Take it by me, money is de svell talker!" Kedzie was glad of such wisdom, and she convinced Mr. Kalteyer that it took more than conversation to buy her favor. He kept his word under some duress, and took Kedzie to Mr. Eben E. Kiam, a manufacturer of show-cards and lithographs, with an advertising agency besides. Mr.
He praised him till Kedzie began to think him worth cultivation, especially as he proposed to flood the country with portraits of Kedzie as the Breathasweeta Girl. The muse of advertising swooped down and whispered to Gilfoyle the delicious lines to be printed under Kedzie's smile. Kiss me again. Who are you? You use Breathasweeta. You must be all right. Kalteyer was swept off his feet.
The Breathasweeta came into such demand that Kalteyer was temporarily bankrupted by prosperity. He had to borrow so much money to float his wares that he had none for Kedzie's entertainment. Mr. Kiam took her up as a valuable model for advertising purposes. He aroused in Kedzie an inordinate appetite for pictures of herself.
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