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Updated: May 21, 2025
Smeaton was expecting us he, too, was reading about me in the Advertiser when we entered, and he made some joking remark about it only being great men that were sometimes treated to death-notices before they were dead. And then he turned to Mr. Lindsey, who I noticed had been taking close stock of him. "I've been thinking out things since Mr. Moneylaws was in here last night," he remarked.
The large advertiser still mainly paid for advertisement according to circulation, but he also began to be influenced by less direct intentions. He would not advertise in papers which he thought might by their publication of opinion ultimately hurt Capitalism as a whole; still less in those whose opinions might affect his own private fortune adversely.
"He was a very shrewd observer and eccentric writer, and his narrative of his own life, and sketches of society in Ireland during his times, are exceedingly humorous and interesting." N. Y. Commercial Advertiser.
And let me tell you it's socialism of the rankest kind, that's what! It's anarchism, that's what! Who's this girl? Mrs. Brandeis's daughter of the Bazaar? Let me tell you I'd go over there and tell her what I think of the way she's bringing up that girl if she wasn't an advertiser. `A Piece of Paper'! Hell!"
The outcry was led by the Morning Post, Lord Palmerston's personal organ, and the Morning Advertiser, the bellicose and truly British journal of the Licensed Victuallers; but these were supported by the Conservative press, and by some Radical papers. A debate in Parliament broke the waterspout as quickly as it had been formed.
If his gauge of the public is correct, readers will come: they cannot help coming to the man who has something to say himself, or who presents writers who have. And if the reader comes, the advertiser must come. He must go where his largest market is: where the buyers are.
The author of Les Ursulines de Québec says: "Un des projectiles ayant fait une large ouverture dans le plancher de bas, on en profita pour creuser la fosse du général." The Boston Post Boy and Advertiser, in its issue of Dec. 3, 1759, contains a letter from "an officer of distinction" at Quebec to Messrs. Green and Russell, proprietors of the newspaper.
And it is the advertiser who keeps the paper alive. . . I know it's not idealism, but idealism doesn't pay wages and paper bills, and as long as readers demand papers for less than it costs to print them they will have to take second place to the advertiser." "Then all reports are to be coloured to suit the advertiser?" demanded Dave. "No.
The opinion of the public regarding the celebration and performances of that day, together with the behavior of the colored people, will be seen by the following short extract from the Rochester Daily Advertiser, published soon after the occurrence of those events: "ABOLITION OF SLAVERY.
Not the people that glance through a paper when it is lying on the smoking-room table, and tell you it is damned good, but the people that plank down their penny. That's the sort we want." Peter Hope, able editor, with ideals, was shocked indignant. William Clodd, business man, without ideals, talked figures. "There's the advertiser to be thought of," persisted Clodd.
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