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Updated: June 21, 2025
The Congressman's habit of confiding in Randolph, a subtle compliment, was deeply appreciated by the lad, who unconsciously became a continual advertiser of Norton's many virtues to Carolina and to his father, all of which the Congressman knew.
His work was more in his thoughts than himself, however; and as the time for the publication of the first number of his periodical came nearer, his cares all centred upon it. Without fixing any date, Fulkerson had announced it, and pushed his announcements with the shameless vigor of a born advertiser.
The editor who forces his wisdom into the propaganda page is hurting the advertiser, who, after all, pays for nothing else but the opportunity to make a certain psychological impression on the reader.
No National Party can save us. No Sectional Party can ever do it. "The idea has been shadowed forth in the South by Mr. Ruffin; has been taken up and recommended in the Advertiser under the name of 'League of United Southerners, who, keeping up their old relations on all other questions, will hold the Southern issues paramount, and influence parties, legislatures and statesmen.
As I before remarked, the "candy" was a very good article for the purposes for which it was made; and as Pease was an indefatigable man, as well as a good advertiser, he soon acquired a fortune. Mr. Pease, Junior, is now living in affluence in Brooklyn, and is bringing up a "happy family" to enjoy the fruits of his industry, probity, good habits, and genius.
By the good offices of the late Charles Williams, war correspondent on the staff of the Morning Advertiser, I was introduced to Colonel Richards, the editor of that journal, and did actually secure a berth as gallery reporter, but I was suddenly called back to the country by a grave domestic trouble, no less than the illness of my wife, which terminated fatally eight or nine weeks g 97 Recollections later.
At that time, Freneau's paper was assisted in its warfare upon the administration by another called the General Advertiser, known afterward as the Aurora. It was edited by a grandson of Doctor Franklin, whose French education caused him to favor the fanaticism of that people in their revolutionary movements.
She went out a few yards, waited, and dove quietly under a three-footer, bobbing up on the other side. The locals live in the water, Joe thought, they don't fight it. He remembered a story in The Advertiser about a sampan that sank in the Pacific. A fisherman, rescued twenty-four hours later, was asked by a reporter, "What did you do all that time out there with no life jacket?"
Think of that when you write an editorial. Frame it and hang it where every sub-editor and reporter can't help but see it. Ask of every bit of news, 'Is this going to get me an advertiser? Is that going to lose me an advertiser? Be on the lookout to do your advertisers favors. They appreciate little things like special notices and seeing their names in print, in personals, and that kind of thing.
The writer of this sketch was chosen Chairman of the meeting, and commenced its proceedings by delivering the following address, which we cut from the columns of the Morning Advertiser:
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