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Curtis believed that the editor should write the advertisements of a magazine's articles. "You are the one who knows them, what is in them and your purpose," he said to Bok, who keenly enjoyed this advertisement writing. He put less and less in his advertisements. Mr. Curtis made them larger and larger in the space which they occupied in the media used.
As Carl talked with the Turk and the Pharmacy School man on a hilltop, the first evening of their arrival, he told them the scientific magazine's prophecies about aviation, and noted that these hills were of the sort Lilienthal would probably have chosen for his glider-flights. "Say! by the great Jim Hill, let's make us a glider!" he exulted, sitting up, his eyelids flipping rapidly.
A look of anxiety flitted across Bevan's face. "It's in the magazine. I got a fresh keg last week, an' thought it safest to put it there till required an' haven't I gone an' forgot to fetch it in!" "Well, that don't need to trouble you," returned the boy, "just show me the magazine, an' I'll go an' fetch it in!" "The magazine's over the bridge," said Bevan. "I dug it there for safety.
Whether these hopes were or were not fulfilled it is not for me to say, as, for the first few years of the magazine's existence, I wrote for it more than any other one person.
Considering the difficulties to be surmounted, due to the advance preparation of material, and considering that, at the best, most of its advance information, even by the highest authorities, could only be in the nature of surmise, the comprehensive manner in which The Ladies' Home Journal covered every activity of women during the Great War, will always remain one of the magazine's most note-worthy achievements.
For Beaton's talent Fulkerson never lost his admiration; but his joke was to encourage him to give himself airs of being the sole source of the magazine's prosperity. No bait of this sort was too obvious for Beaton to swallow; he could be caught with it as often as Fulkerson chose; though he was ordinarily suspicious as to the motives of people in saying things.
"Did you get wise to the play about the shells?" asked Lund. "A smart trick, though Deming almost tumbled. Carlsen got those dumb fools of hunters to fire away every shell they happened to have for'ard. If the magazine's empty, I'll bet Carlsen knows where they's plenty more shells, if we ever needed 'em bad.
Ever since her first glimpse of the magazine's brown covers, she had determined to become editor-in-chief some time. Now this essay would surely be accepted, and when printed this month would render her eligible for election as the first sophomore editor. From that position she would advance to the literary editorship next year, and then to be chief of the staff when she was a senior.
There would not now be the inclination for such rascal bush-fighting; and even then, or indeed at any period of the Magazine's career, the stalwart and noble mind of John Wilson would never have made itself editorially responsible for such trash. As to him of the "Quarterly," a thimble would have been "a mansion, a court," for his whole soul.
I first heard about the sighting about ten o'clock in the evening when I received a telephone call from Bob Ginna, Life magazine's UFO expert. He had gotten the word from Life's Washington News Bureau and wanted a statement about what the Air Force planned to do.
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