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Considering the difficulties to be surmounted, due to the advance preparation of material, and considering that, at the best, most of its advance information, even by the highest authorities, could only be in the nature of surmise, the comprehensive manner in which The Ladies' Home Journal covered every activity of women during the Great War, will always remain one of the magazine's most noteworthy achievements.
For Beaton's talent Fulkerson never lost his admiration; but his joke was to encourage him to give himself airs of being the sole source of the magazine's prosperity. No bait of this sort was too obvious for Beaton to swallow; he could be caught with it as often as Fulkerson chose; though he was ordinarily suspicious as to the motives of people in saying things.
You've got to go down deeper and look into your magazine's policy which is to strike a balance for all kinds of middle-class readers and for their advertisers too. They've run some radical stuff this year, and they're booming you now to balance off, to show how 'safe and sane' they can be in the way they look at life, at big business and at industry as you do here in the harbor.
Curtis believed that the editor should write the advertisements of a magazine's articles. "You are the one who knows them, what is in them and your purpose," he said to Bok, who keenly enjoyed this advertisement writing. He put less and less in his advertisements. Mr. Curtis made them larger and larger in the space which they occupied in the media used.
If not directly profitable it was enlivening, and I was fairly well convinced by now that from the point of view of being "aware," "in touch with," "in sympathy with" many of the principal tendencies and undercurrents which make for a magazine's success and precedence, this group was as valuable to me as any might well be.
The editor knows that no professional submits manuscripts in handwriting, that no professional writes upon both sides of the sheet, and that no professional omits to enclose an addressed stamped envelope in which to return the manuscript to its author if it proves unavailable for the magazine's use. Why brand yourself as a novice even before the manuscript reader has seen your first sentence?
For some time I had been sensing that the thing was for me no end in itself, but an incident. This same I felt to be true for L , who had been taking more and more interest in the magazine's technical composition. At the same time I saw no immediate way of arranging my affairs and departing, which left me, for a very little while, more or less of a spectator.
On the coming of the coal question, the magazine immediately reflected the findings and recommendations of the Fuel Administration, and Doctor H. A. Garfield, as fuel administrator, placed the material of his Bureau at the disposal of the magazine's Washington editor.
He had launched a review the year previously, in 1816, but it had foundered when it was scarcely off the ways. His second attempt he was determined must be successful. His new editors were John G. Lockhart and John Wilson, and the new policy, although nominally Tory, was first and last the magazine's notoriety.
He was very polite he did remember my face. He was fearfully busy, it seemed. He did not think there was much likelihood of a magazine's publishing a blank-verse tragedy; but I told him how I had worked, and he said he'd read it. And so there's one chance more! My poor, foolish heart is always ready to tremble with new hope. But faith in that book was so ground into it!
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