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The papers flamed with full-page and half-page announcements of the wonderful home-making opportunity; circulars were mailed to possible home-buyers by the hundred thousand; every street-car told of the bargain on striking cards; immense electric signs blazoned the project by night; sixteen-sheet posters were spread upon all the bill-boards, and every device known to expert advertising was requisitioned.
Small 8vo, vellum cloth, cover design in gold and colors, gilt tops, slip covers, in cloth case. $3.00. By Virginia W. Johnson, author of "The Lily of the Arno," etc. Handsomely printed from large type on laid paper and illustrated with twenty full-page photogravure plates from actual photographs of buildings, statues, church interiors, etc., in the City of Genoa.
A quarter page ad. gets a signed special by me. Haffa page wins a grand little send-off by Bess Breezely with her own illustrations. Now, I'm figuring on full pages. If I could go to a manager and say: 'Gimme a full-page ad. for next Sunday and I'll see if I can't get Mr. Banneker to do an editorial on the show' if I could say that, why, nothin' to it! Nothin' at-tall!
Write a story about a mining camp in Idaho. Sell it. You find a full-page wash drawing of your hero, Black Bill, the cowboy. Somewhere in your story you employed the word "horse." Aha! the artist has grasped the idea. Black Bill has on the regulation trousers of the M. F. H. of the Westchester County Hunt. He carries a parlor rifle, and wears a monocle.
Among the thousands present were certain artists and reporters of the press, and so it followed that the next issue of the London News contained full-page pictures of Castle Lone and Inch Lone, with their terraces, parterres, arches, arbors and groves; Loch Lone, with its elegant piers, bridges and boats; and the surrounding mountains, with their caves, grottoes, falls and fountains.
How's tricks?" "On the blink," says I. "We're up against a freeze out, Mr. Mallory and me. You know Mallory, don't you?" "What, Skid Mallory?" says he, takin' another look. "What a pipe! Why, say, old man, I want you the worst way. Got to hash up a full-page sympose knockin' reformed football, and if you'll take off a thousand-word opinion I'll blow you to anything on the bill of fare.
It was some weeks before Abe could bring himself to recount to Morris the full details of Sidney Koblin's regeneration, but Morris had learned the facts long before there appeared in the advertising section of the Clothing and Haberdashery Magazine the following full-page advertisement: KATZBERG, SCHAPP & KOBLIN Announce the OPENING OF THEIR NEW OFFICE AND SHOWROOM In the Chicksaw Building, West 4th Street, New York MAKERS OF TROUSERS FOR FINICKY FOLKS
Handsomely printed from large type, on fine paper, and illustrated with twenty full-page plates in half-tone. Small, 8vo, handsomely bound in cloth, extra, original and very handsome cover design, gilt top, in a box. $2.50. Queen of Palmyra. A tale of the Roman Empire in the days of the Emperor Aurelian. By William Ware, author of "Aurelian," "Julian," etc. Holiday edition.
Right opposite his full-page ad was about six or eight inches, with a smaller picture of Old Man Wisner with it; and he said that Mr. David Abraham Wisner begged to submit his name as a candidate for the sufferedges for alderman in that ward. I didn't know what sufferedges was at first, but I knew what my boss was out after it was votes, and he was liable to get 'em.
The author is not conscious of having taken any liberties with history in preparing a framework of facts for a mantle of romance. Robert W. Chambers. NEW YORK, May 26, 1904. Colored inlay on the cover, decorative borders, head-pieces, thumb-nail sketches, and tail-pieces. Frontispiece and three full-page illustrations. 12mo. Ornamental Cloth, $1.25.
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