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Updated: May 19, 2025
Hearst has replied to the inconceivably shortsighted policy of the British authorities towards his news service in a series of forcible, full-page leading articles against the British censorship which must have seriously shaken the confidence, apart from this already weakened long ago, of the American Press in all news coming from England.
One of the funniest of these came out in one of the New York comics, which appeared after the mail arrived from London with the particulars of the simplicity of the bank officials in their dealings with the mysterious F. A. Warren. This full-page cartoon represented a young dude, seated on a mule, riding down a steep declivity.
Contains full-page pictures, Boyhood of Christ, Christ Blessing the Little Children, Three Madonnas, thirteen full-page pictures showing costumes of the children of as many different nations, such as Russia, Italy, Germany, etc. Sixteen pages of music, besides a large amount of original recitations, suggestions, accounts, and descriptions of how Christmas is observed in other countries.
He sent out several parcels of clothing to the seat of war, and had the same duly recorded in his favourite Christian newspaper, whence it was copied into his favourite Jewish weekly, which was, if possible, still more chauvinist, and had a full-page portrait of Sir Asher Aaronsberg, M.P. for Middleton, who was equipping a local corps at his own expense.
A full-page picture of the Evangelist precedes each Gospel, and a composite border frames each miniature in a bewildering pattern of intertwining strapwork and wonderful designs of imaginary beasts. Ornamental capitals and rich borders give a special beauty to the initial pages of the Gospels. Patrick.
Crowley, however, recognized himself in the creature of my invention, for such it was, and wrote a full-page review of the novel in Vanity Fair, which he signed 'Oliver Haddo'. I did not read it, and wish now that I had. I daresay it was a pretty piece of vituperation, but probably, like his poems, intolerably verbose.
The full-page illustration shews these, which are all classical in character; and though there is no particular grace in the outline or form of the cabinet, there is a certain dignity and solemnity, relieved from oppressiveness by the fine chasing and gilding of the metal enrichments, and the excellent colour and figuring of the rich Spanish mahogany used.
But if he uses the same paper in one town, he would produce a much greater effect by printing a fourth of a page four times than by using a full-page advertisement once only. As a matter of course this would hold true only as far as size and repetition are concerned. Many other factors have to be considered besides. Some of these could even be studied with our material.
Every one of the 6 full-page advertisements which we used occurred only once, each of the 12 half-page advertisements was given 2 times, each of the fourth-page size, 4 times, each of the eighth-page size, 8 times, and each of the twelfth-page size, 12 times. The repetitions were cut from 12 copies of the magazine number.
A business man who brings out a full-page advertisement once in a paper which has 100,000 readers would leave the desired memory-impression on a larger number of individuals than if he were to print a fourth-page advertisement in four different cities in four local papers, each of which has 100,000 readers.
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