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Such a horse-play for the benefit of the political gallery gods would be contemptuously ignored by the ICONOCLAST were not the Advertiser's betters indulging in the same unmitigated bosh. Our Alabama contemporary is but an anile echo of the New York Tribune, a faint adumbration of the Chicago Inter-Ocean. The bigwigs cut out the work for the journalistic wiggletails.

He found that his adversary knew a dangerous deal as to his various swindling operations. In short, he could not go into court with clean hands, which is a prime stipulation of the law though often honored in the breach. But the advertiser's hands were too perilously filthy, so he let himself be mulcted in raging silence. The event established Mary as the arbiter in her own coterie.

Harwood's name enjoyed a fame that day that many years of laborious achievement could not have won for it. The "Advertiser's" photographers had stolen in at night and taken a flashlight picture of the office door, bearing the legend Harwood's personal history was set forth in florid phrases. It appeared that he had been carefully chosen and trained by Bassett to aid in his evil work.

Miles, the treasurer of Ranger County, had been playing the bucket shops with public moneys, and the Honorable Morton Bassett, of Fraserville, with characteristic zeal in a bad cause, had not only adjusted the shortage, but was craftily trying to turn the incident to the advantage of his party. The text for the "Advertiser's" leader was the jingle:

Scenting more adventure, Bertram found it convenient to come promptly. Average Jones handed him the clipping. Bertram read it with ascending eyebrows. "Hoots!" he said. "The man's mad." "I didn't ask you here to diagnose the advertiser's trouble. That's plain enough though you've made a bad guess. What I want of you is to tap your flow of information about old New York.

The innocent reader is skilfully to be guided into the advertiser's paradise. We claimed that here the economic innovation, whether profitable or not, has its cultural significance. The sociologists who have thought seriously about the American type of civilization have practically agreed in the conviction that the shortcoming of the American mind lies in its lack of desire for harmony and unity.

How are consumer choices influenced by advertising and by pricing? No one seems to have a clear answer. Advertising is concerned with the dissemination of information. Yet it is also a signal sent to consumers that a certain product is useful and qualitative and that the advertiser's stability, longevity, and profitability are secure.

"Miss MARIAN NOWELL, late of Lidford, Midlandshire, is requested to communicate immediately with G.F., Post-office, Wigmore-street, to whom her silence has caused extreme anxiety. She may rely upon the advertiser's friendship and fidelity under all possible circumstances." Gilbert felt a little more hopeful after having done this.

Bassett's name had been linked to that of Miles, the erring treasurer, in the "Advertiser's" headlines; and its leading editorial had pointed to the defalcation as the sort of thing that inevitably follows the domination of a party by a spoilsman and corruptionist like the senator from Fraser. Bassett indicated by a nod a copy of the "Advertiser" on his desk. "The joke was on us this time.

As the girls ceased singing, Kenneth said: "To the encroaching advertiser these signs of the times are considered legitimate. There is no respect for personal privacy on the advertiser's part. Once they used only the newspapers, the legitimate channels for advertising. Then they began painting their advertising on your fences.