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It places these values above profitability, entrepreneurship, competition, individualism, mobility, size, litigation and the use of force. Europeans firmly believe that the workings of the market should be tampered with and that it is the responsibility of the state to see to it that no one gets left behind or trampled upon. European stakeholder capitalism is paternalistic and inclusive.

Another, and a more crucial part of their profits went into ships, warehouses, and the implements used in converting raw materials into consumer goods and services, transporting them to the markets, displaying them and persuading consumers to diversify their needs, purchase a greater variety of goods and services and thus increase the number and profitability of business transactions.

How are consumer choices influenced by advertising and by pricing? No one seems to have a clear answer. Advertising is concerned with the dissemination of information. Yet it is also a signal sent to consumers that a certain product is useful and qualitative and that the advertiser's stability, longevity, and profitability are secure.

From the rivers which abounded with fish, and the woods with game, he taught them the arts of procuring a plentiful supply of provision. He showed them the profitability of chastising those Indian tribes who presumed to harass the colony, pointed out the methods of defence in the woods, and by his example inspired them with revolution and perseverance.