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Updated: May 8, 2025
And he felt that the time had come to make the necessary radical changes in the editorial page. The News-Record had long posed as independent because it supported now one political party and now the other, or divided its support. But this superficial independence was in reality subservience to the financial interests of the two principal owners.
King shrugged his shoulders and Vroom finished the sentence for him: "Coulter and Stokely could kick him out to-morrow and the News-Record would go straight on living upon his ideas for ten years at least." Howard needed no one to make this truth clear to him to the full.
At times it exasperated him that he could not regard his change of front as a deliberate sale for value received, and not as the weak and cowardly surrender which he saw that it really was. On the day after Howard's forty-fourth birthday Coulter fell dead at the entrance to the Union Club. When Stokely heard of it he went direct to the News-Record office.
Again he scored over the "contemporaries" of the News-Record. They printed many more illustrations than it did. It had only one illustration on a page, but there was one on every page and a good one. All the subjects were well chosen either action or character and as many good looking women as possible. "Never publish a commonplace face," he said.
We don't 'play favourites' here. Forget what I said." And so it came to pass that Mrs. Provost, half pleased, half indignant, said to Miss Trevor as they sat in the drawing room of the Pullman on the way to Newport the next day: "Just look at this, Marian dear, in the horrid News-Record. And it used to be such a nice paper with that slimy Coulter bowing and scraping to everybody." "This" was Mrs.
"They're not at all sad down this way," said Howard, "except in the usual inescapable human ways. When they're not hit too hard, they bear up wonderfully. You see, living on the verge of ruin and tumbling over every few weeks get one used to it. It ceases to give the sensation of event." Their automobile had turned into Park Row and so reached the News-Record building in Printing House Square.
The theory of the News-Record staff was that their journal was too "respectable," too intelligent, to be widely read; that the "yellow journals" grovelled, "appealed to the mob," drew their vast crowds by the methods of the fakir and the freak. They professed pride in the News-Record's smaller circulation as proof of its freedom from vulgarity and debasement.
Through a quarter of a century of changing ownerships Malcolm had persisted, chiefly because he had but one conviction that the post of editor of the News-Record exactly suited him and must remain his at any sacrifice of personal character. Howard had met Stokely and Coulter. He liked Stokely who was owner of a few shares more than one-third; he disliked Coulter who owned just under one-half.
"And there shall be each contributing his share, at least I'll try to contribute mine. But you have your own individuality, dear; and a very strong one it is. And I don't want you to change." At the time he was deep in his plans for illustrating the News-Record. Early in that fall's campaign they had secured the best cartoonist in America.
In her own way she had become as self-absorbed, as ambitious as he. He looked at her, felt this chill, sighed, smiled at himself. Yes, he was alone and he preferred to be alone. Through all his scheming and shifting Howard had kept the News-Record in the main an "organ of the people." Coulter and Stokely had on many occasions tried to persuade him to change, but he had stood out.
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