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Updated: October 4, 2025
In a dazed state Carter drew a check for fifty thousand dollars and meekly handed it to his wife. They carried it themselves to the office of Mr. Spink. On their way, on every side they saw evidences of his handiwork. On walls, on scaffolding, on bill-boards were advertisements of "The Dead Heat."
"The New Bethel experiment should be worked out without hard feeling or rancour on either side. "Can a woman do a man's work? "Let us watch and we shall see." Mary read it twice. "I like that," she said. "I wish everybody in town could see that." "Just what I thought," said the judge. "What do you say if we have it printed in big type, and pasted on the bill-boards?" They had it done.
I have carefully avoided buying anything of the merchants who have thus set up their announcements where they are an insult; and it might be noted that these and other offensive bill-boards are to others of like mind a sort of reverse advertising they tell us what not to purchase. Years ago I chanced to be present at a birth of beech leaves, up along Paxton Creek.
"It must be for such occasions as this," he began softly, his words having the effect of floating down from an immense height and settling softly upon his auditors, "that the righteous of the land decorate the railroads with bill-boards asserting in red and yellow that 'Jesus Christ is God, placing them, appropriately enough, next to announcements that 'Gunter's Whiskey is Good."
At the centre of the illumination she sat looking out upon the glorified bill-boards, the gay shop windows, the crowded auditoriums, a wholesome, kindly, intelligent woman, subject to moods of discouragement like himself, unwilling to be a slave to a money-grubber. Something in his face encouraged the story of her struggles. She passed to her personal history while he listened as one enthralled.
Its growth has been dominated by the economic motive, and everything has been sacrificed to the desire to make money. Dirty slums, crowded tenements, uncouth business blocks, garish bill-boards and electric signs, dumped rubbish on vacant lots, constant repairs of streets and buildings these all are marks of crudity and experimentation, evidences that the city is still in the making.
All along the line of the railroad thereabouts, houses, small villas contractors' ventures were scattered, the advantages of suburban lots and sites for homes being proclaimed in seven-foot letters upon mammoth bill-boards close to the right of way.
The papers flamed with full-page and half-page announcements of the wonderful home-making opportunity; circulars were mailed to possible home-buyers by the hundred thousand; every street-car told of the bargain on striking cards; immense electric signs blazoned the project by night; sixteen-sheet posters were spread upon all the bill-boards, and every device known to expert advertising was requisitioned.
A weather-beaten picket fence protected the lot upon the street front; the bill-boards formed the side attractions; and in the center front was the monument, a stone of stumbling and offense.
So the men relaxed none of their watching, night and day. It was rather pathetic to see the children bringing scanty meals to the guarding men. They were being misled, that was all, but they had to find that out themselves. The city's bill-boards were covered with "Boycott" and "Unfair" paper. The men were careful.
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