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He assured himself that all would be forgotten and forgiven in the ultimate success of the enterprise and so great was his faith in it and its efficient management that his own money paid for the pamphlets and the half-page newspaper advertisements which told the world of the Homeseekers' Excursion to the great Symes Irrigation Project where the desert was blooming like the rose.
'Possibly; but I decline to do anything till after the meeting. 'I think you would find it pay you extremely well to take that half-page. 'I am not questioning the fact at all. I am merely saying what I have said to everyone else, that we are not ready to consider advertising. 'I am sorry we cannot come to an arrangement, Mr.
But all this, down my last half-page, relates to the physical and the moral aspects of the matter, aspects which are, surely, richly worthy of consideration. The question whether country-life and country-pursuits will bring the intellectual faculties to their strongest bent is quite a distinct one.
"He died this afternoon; and a paragraph announcing his death appears in the newspaper which we found in the victim's fur coat!" "But how " "It was the only paragraph on the half-page folded outwards which was in any sense PERSONAL. I am greatly indebted to you, Miss Cumberly; every hour wasted on a case like this means a fresh plait in the rope around the neck of the wrong man!"
" Better give it to Schooner and tell him to make a half-page -or, no, send him in here and I'll tell him my idea. How's the article? Any good? Well, give it to Smith to rewrite." An artist came from the other room and presented for inspection his drawing of the seamen dead in the rigging of the wreck, a company of grizzly and horrible figures, bony-fingered, shrunken and with awful eyes.
He pushed through the briars that surrounded the first cabin and came out on the slope behind, where he stood gazing down delightedly at the dark waters of the fourth pool. "My word! This is great. We'll run a half-page picture and call it the 'Haunted Tarn. Didn't know such places really existed thought writers made 'em up.
We have a vacant half-page for Monday, the very best position in the paper, which the proprietor thought you would like to secure. 'As I said a moment ago, we are not in a position to secure it. It is premature to talk of advertising at the present state of affairs. 'I think, you know, it will be to your interest to take the half-page.
The labor vote'll split on it, sure as whooping cough." "They've bought a half-page in all the morning papers, disclaiming all responsibility and calling on all citizens to help them in protecting private property." "Have they, now," said Hendricks, with grudging admiration. "Can you beat that? Where do they get the money, anyhow?
If we make the same calculation, not for the totality of the advertisements but for those of a particular size, we find that the memory-value for the full-page advertisement was 0.33, for the 2 times repeated half-page advertisement, 0.30, for the 4 times repeated fourth-page advertisement, 0.49, for the 8 times repeated eighth-page advertisement, 0.44, and for the 12 times repeated twelfth-page advertisement, 0.47.
A quick job by a shoemaker receives six lines, and one by another, four; and the death of a third is mentioned. In an appendix the state of the shoe business in 1864 is discussed at length in a third of a half-page! All we learn from it is that by the State returns in the year ending June 1, 1833, there were made 9,275,593 pairs of shoes valued at $4,165,529.
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