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Updated: May 4, 2025
The clinic of Emile Coué, where Induced Autosuggestion is applied to the treatment of disease, is situated in a pleasant garden attached to his house at the quiet end of the rue Jeanne d'Arc in Nancy. It was here that I visited him in the early summer of 1921, and had the pleasure for the first time of witnessing one of his consultations.
In this connection it is interesting to note that autosuggestion is already widely made use of as a means of waking at a particular hour. A person who falls asleep with the idea in his mind of the time at which he wishes to wake, will wake at that time.
Are we to believe in a sort of autosuggestion that induces us to realize things which we have been foretold or of which we have had presentiments? This is not the place to examine so complex a problem, which brings us into contact with all the mysteries of subconsciousness and the preexistence of the future.
The only difficulty which confronts us in the practice of Induced Autosuggestion is to ensure acceptation, and that is a difficulty which no method prior to that of Emile Coué has satisfactorily surmounted. Every idea which enters the mind is charged, to a greater or less extent, with emotion.
It may be added that Coué prefers the gradual cure, finding it more stable and less likely to be disturbed by adverse conditions. We should approach autosuggestion in the same reasonable manner as we approach any other scientific discovery. There is no hocus-pocus about it, nor are any statements made here which experience cannot verify.
If it is a healthful thought we are so much the better; if it is a diseased one we are so much the worse. It is this transformation of a thought into an element of our life that we call Autosuggestion. Since this is a normal part of the mind's action we shall have no difficulty in finding evidence of it in our daily experiences.
This gives us a glimpse of the new and startling discovery to which Coué's uniform success is due; namely, that when the will is in conflict with an idea, the idea invariably gains the day. This is true, of course, not only of Induced Autosuggestion, but also of the spontaneous suggestions which occur in daily life. A few examples will make this clear.
Oh, human soul, as long as thou canst so, Set up a mark of everlasting light Above the heaving senses' ebb and flow ... Not with lost toil thou labourest through the night, Thou mak'st the heaven thou hop'st indeed thy home. Autosuggestion, far from producing callousness, dictates the method and supplies the means by which the truest sympathy can be practised.
We must practice autosuggestion. It is noteworthy that the loftiest spirits have always practiced it, in their habit of daily prayer. For whatever else prayer accomplishes, it certainly brings the mind back to its ideals, concentrates it earnestly engaged in, is the best possible form of suggestion. The lapse of this habit helps to explain why unbelievers so often degenerate morally.
Is not the affirmation contained in Coué's formula a kind of prayer? Does it not appeal to something beyond the self-life, to the infinite power lying behind us? Autosuggestion is no substitute for religion; it is rather a new weapon added to the religious armoury.
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