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But in advertising for country people one fact must be steadily borne in mind that they are slow to act; that is, the advertisement must be permanent. A few insertions are forgotten before those who have seen them have made up their minds to purchase.
I looked over his shoulder to see what it was. I thought of course it would be a cook-book. It was a copy of Oliver Cromwell." "So he found it again, eh? I must go and have a talk with that chap. If he's a Carlyle fan I'd like to know him." "Wait a minute. I had seen the LOST ad in the paper this morning, because I always look over that column. Often it gives me ideas for advertising stunts.
Birtwell was a man who made the most of his guests, and being a genuine parvenu, did not fail through any refinement of good breeding in advertising to each other the merits or achievements of those he favored with introductions. If he presented a man of letters to an eminent banker, he informed each in a word or two of the other's distinguished merits.
He dwelt upon the marvelous resources of the Islands and warned us not to be like the old miner, who before the "Days of '49" said that he saw a sign advertising the village that is now San Francisco, for sale for five dollars. When asked, "Why he didn't buy it," he said, "He didn't' have the five dollars, and anyway he didn't want it then."
"He's too patently after free advertising, and I'm not going to help along his boost. You can't have it, old man, so let's think about something else. What'll they do with that bit of paper that's on the poor devil's forehead up there, for instance." "Say," said Carruthers, "does it strike you that you're acting queer? You haven't been drinking, have you, Jimmie?"
I was stunned by the enormity of their fraud, and yet when I threatened to bring the whole thing to smash Brokaw only laughed and pointed out that not a single caution had been omitted. In all of the advertising it was frankly stated that our license was provisional, subject to withdrawal if the company did not keep within laws. That very frankness was an advertisement. It was something different.
If such associations would take as fine a hall, and pay as much for advertising, the audience to hear the sermon would be as large as the audience to hear the lecture. What consecrated minister would not rather tell the story of Christ and heaven free of charge than to get five hundred dollars for a secular address?
He wanted the young man to rouse himself and take an interest in life, and if his antagonism to advertising signs would effect this, the futile fight against them was to be welcomed. It would cost the boy something, but he would gain his money's worth in experience. After a few days the sign painter answered the letter.
He's worth any three of ordinary strength, and he's a favorite with the men, too." Here the horse and his rider returned. "What a got in a pocket for Angel?" the young autocrat proceeded to demand when lifted down. Of all her masculine subjects in the Tenement, Mr. Tomlin was her veriest slave. He produced a soiled but gay advertising picture. Her ladyship put out her hand.
Shaw always hastens to agree with those who declare he is an advertiser in an age of advertisement. M. Hamon quotes him as saying: Stop advertising myself! On the contrary, I must do it more than ever. Look at Pears's Soap. There is a solid house if you like, but every wall is still plastered with their advertisements.
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