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Updated: June 12, 2025
All this was not achieved, however, without the most persistent publicity. England to-day is almost one continuous bill board. The hoardings which blazed with the appeal for recruits and the War Loan now proclaim in word and picture the virtues of saving and the value of the now familiar War Certificates. Likewise they embody a spectacular lesson in thrift for everybody.
There were not so many posters on the hoardings, which deprived the streets of a characteristic note of colour, but there were conspicuous encomiums of economy displayed at Oxford Circus which the shopping crowds along Oxford Street and Regent Street seemed nevertheless to have overlooked. A large majority of the male population appeared to be in khaki.
In them their progress is evidenced by a ceaseless building up and pulling down, the consequences of which are heaps of rubbish and unsightly hoardings covered with bills and advertisements, giving to the towns thus circumstanced an unfinished, mobile, or temporary look. This is still further increased where many of the houses are of wood, and can be moved without being taken to pieces.
The Staff are lodged in a house considerably the worse for German occupancy, where offices have been improvised by means of wooden hoardings, and where, sitting in a bare passage on a frayed damask sofa surmounted by theatrical posters and faced by a bed with a plum-coloured counterpane, we listened for a while to the jingle of telephones, the rat-tat of typewriters, the steady hum of dictation and the coming and going of hurried despatch-bearers and orderlies.
If light had been lacking there on the deeds of Isom Chase, on his hoardings and hidings away; on the hour of his death and the mystery of it, then all this must be balanced tonight by gleams in every window, beams through every crevice; lamps here, lanterns there, candles in cupboards, cellar, and nook.
There had been no time to furnish it with its hoardings of wood; so they went along in the open. They proceeded toward the Porte Saint-Honoré, by this time enveloped in clouds of dust and smoke. It was there the Maréchal de Rais and his men were making assault. Their bolts flew thick and fast against the ramparts, and they were hurling faggots into the water of the great moat.
'And think, said he, 'of posters walls and hoardings. We were both silent, contemplating the vastness of the subject. I remembered a surprising fancy of dear THOMAS HOOD'S, and wondered whether this monarch ever sighed to repair to the great wall of China, and stick bills all over it. 'And so, said he, rousing himself, 'it's facts as you collect? 'Facts, said I.
"Not entirely modern," she retorted, "since here are ancient hoardings; nor yet entirely mad, since it is pure wisdom to put out a hand for the supreme lever of worldly power. You are a strange man, Señor Jim!" "I am what I am," he said simply. "And, like other men, content with my own desires and dreamings." She studied him, for a while in open perplexity, then in as frank a glowing admiration.
That is why our advertisements are so apt to portray commercial conditions enormous factories and engines and chimneys; we are dissatisfied with our agricultural state. The Frenchman's aspiration is woman; Paris hoardings will tell you that. England is a land of industrial troglodytes, where every man's cavern is his castle.
From the cigar divan he proceeded to parade the streets, still heated with the fire of his eloquence, and scouting upon every side for the offer of some fortunate adventure. In the continual stream of passers- by, on the sealed fronts of houses, on the posters that covered the hoardings, and in every lineament and throb of the great city, he saw a mysterious and hopeful hieroglyph.
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