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In advertisement the intellectual process can be watched apart from its ethical implications, and advertisement and party politics are becoming more and more closely assimilated in method. The political poster is placed side by side with the trade or theatrical poster on the hoardings, it is drawn by the same artist and follows the same empirical rules of art.
And thus blindly are brought about the parricidal tragedies that Zola, Guy de Maupassant and other novelists have utilized in fiction, and with which we are familiarized in French criminal reports parents and grandparents got rid of for the sake of their coveted hoardings.
More than the jay, more than the field-mouse, the elephant-beetle has contributed to reduce the superfluity of acorns. Presently man arrives, busied in the interest of his pig. In my village it is quite an important event when the municipal hoardings announce the day for opening the municipal woods for the gathering of acorns.
A crisis like his wife's critical illness created a demand for much extra expense, for which no provision had been made, not through carelessness and improvidence, but upon principle. Mr. Muller held that to lay by in store is inconsistent with full trust in God, who in such case would send us to our hoardings before answering prayer for more supplies.
It was an evil day for Hughie when he made friends with Foxy and became his partner in the store business, for Hughie's hoardings were never large, and after buying a Christmas present for his mother, according to his unfailing custom, they were reduced to a very few pennies indeed. The opportunities for investment in his new position were many and alluring.
But time flies; the servant delays, looking in the faces of the crowd and at the pictures on the hoardings, but still she keeps moving nearer; and remember, it is as if the gallows itself was striding towards you through the Christmas streets! Shall I help you; I, who know all? Shall I tell you where to find the money?" "For what price?" asked Markheim.
Not that he had a home, as we have said, but he longed for the familiar look of things, for the crowds all speaking his own tongue, for the places he knew, the well known street signs, and the big hoardings. And he couldn't go back. He had not money enough to go back. Every penny of his little salary went for living expenses and living comes high in China.
But Mr Moffat hardly escaped on easier terms. The trade by which his father had made his money was as well known as that of the railway contractor; and every possible symbol of tailordom was displayed in graphic portraiture on the walls and hoardings of the city.
Men's minds had been dazzled by the breadth of the conception of scooping all the street-car lines of the city, long and short, into one big basket, as it were; and when the stock had been listed in New York, butcher and baker, clerk and proprietor, widow and maid, brought out their hoardings; the great project was discussed in clubs, cafes, and department stores, and by citizens hanging on the straps of the very cars that were to be consolidated golden word!
It made them feel that they were doing an educated sort of thing to travel through a country whose commonest advertisements were in idiomatic French, and Miss Winchelsea made unpatriotic comparisons because there were weedy little sign-board advertisements by the rail side instead of the broad hoardings that deface the landscape in our land.
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