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Updated: June 28, 2025
I went to China too late to see the once famous opium dens of Canton and Peking; too late to see the gorgeous poppy-fields that once lined the banks of the Yangtze; and on the billboards in Newchang I found such notices as the following concerning morphine, cocaine and similar drugs: "In accordance with instructions received through the Inspector-General from the Shuiwu Ch'u the public is hereby notified that henceforth the importation into China of cocaine ... or instruments for its use, except by foreign medical practitioners and foreign druggists for medical purposes, is hereby prohibited."
Always reminded me of a headache tablet. Where did he get such a fancy tag? I never could believe that was sprinkled on him. Listened to me like something he'd thought up himself when he saw the chance of its being used so much on four sheets and billboards.
When circus day was coming, the fairies and knights and princes and soldiers and all their tried and true companions were forced to go somewhere anywhere out of the boy's way. There was no time, in those busy days, even for fishing. The old mill pond had no charm that was not exceeded by the promises of the billboards. The earth itself, indeed, was merely a place upon which to pitch a circus tent.
I could make out Andres Zosco in the center of the bunch wearin' a silk-faced dinner coat and chewin' nervous on a fat black cigar. Also I could guess that the tall chemical blonde at his right must be the celebrated Myrtle Mapes that used to smile on us from so many billboards. To the left was a huge billowy female decorated generous with pearl ropes and ear pendants.
There is no soil that receives a more brimming benison of sunshine than Long Island in late April. As the train moves across the plain it seems to swim in a golden tide of light. Billboards have been freshly painted and announce the glories of phonographs in screaming scarlets and purples, or the number of miles that divide you from a Brooklyn department store.
Pictures of real pistols being used to magnificently romantic effect were upon almost all the billboards in town, the year round, and as for the "movie" shows, they could not have lived an hour unpistoled. In the drug store, where Penrod bought his candy and soda when he was in funds, he would linger to turn the pages of periodicals whose illustrations were fascinatingly pistolic.
"We'll have to cross the street." They crossed over and under the pretense of looking at the billboards in front of the moving picture theater kept watch on their man. "Where've you been?" demanded Bob. "Just following that man around," said Hugh. "What happened to you?" and he looked at his friend's torn and dirty clothes. Bob related the story of his experiences.
"Sounds all right, but it doesn't mean much of anything to me," laughed Phil. "The billposters post the large bills on the billboards, and anywhere else that they can get a chance, mostly out in the country and in the country towns. In places where there is a regular billposter, he does that work for us.
More than this, the English signs are no more, and on the billboards and before the business offices are marks that look as if a thousand ostriches fresh from a thousand ink barrels had been set to scratching new signs to take the places of the old.
We must admit, those of us who admire billboards, that the critics had their justification in the early days. We have not forgotten the days when mortgaged farmers prostituted their barns by selling advertising rights to Hood's Sarsaparilla and Carter's Little Liver Pills and to Lydia Pinkham, and when Bull Durham marred every green meadow from Boston to Washington.
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