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Updated: July 11, 2025
Say, that'll get 'em all going, eh? Say, I bet the Kells people use it in bill-board ads. all over the country, and maybe sign my name. Ads., why say, it takes a literary guy to write ads., not a fat-headed commercialist like S. Charlie Hoss."
You are now with the United Magazines Corporation, I understand someone was telling me a most prosperous company, I believe. I know Mr. Colfax very well. I once spoke to Summerfield about you. A most astonishing fellow, that, tremendously able. You were doing that series of sugar plantation ads for them or having them done.
His favourite diversion was luncheon at the Advertising Club where he would pore, fascinated, over displays of advertising booklets, posters, and pamphlets with such titles as Tell Your Story in Bold-Face. He was accustomed to remark that "the fellow who writes the Packard ads has Ralph Waldo Emerson skinned three ways from the Jack."
Every paper brought a pang of homesickness for the flower-decked city of her birth, but she felt as though she could not have kept her sanity without it. The full-page bargain ads she read hungrily. The weekly announcements of the movie shows, the news, the want columns these were at once her solace and her torment; and if you have ever been exiled, you know what that means.
"No er; not er drunk. Dead." Waldemar stiffened in his chair. "Dead!" he repeated. "Poison, probably. The ad was his finish, as he said. The next thing is to find it." "The first edition will be down any minute now. But it'll take some finding. Why, counting 'classified, we're carrying fifteen hundred ads in every issue. With no clue to the character of this one "
His ads were scattered freely through the newspapers: his signs, or rather the signs of his towns, scattered broadcast over Long Island. Eugene had met him first when he was working with the Summerfield Company, but he met him this time quite anew at the home of the W. W. Willebrand on the North Shore of Long Island near Hempstead.
Called upon to describe Aunt Sophy you would have to coin a term or fall back on the dictionary definition of a spinster. "An unmarried woman," states that worthy work, baldly, "especially when no longer young." That, to the world, was Sophy Decker. Unmarried, certainly. And most certainly no longer young. In figure she was, at fifty, what is known in the corset ads as a "stylish stout."
I was hidden in cheap pink paper that smelt of rock oil. I was surrounded by the stale smut of clubmen, stories to disturb callow youth, ads for transparencies, truedup dice and bustpads, proprietary articles and why wear a truss with testimonial from ruptured gentleman. Useful hints to the married. On another star. Neverrip brand as supplied to the aristocracy. Corsets for men.
They went out together and Morgenbau communicated to Eugene what he had heard that the Summerfield Company had just dismissed, or parted company with, or lost, a very capable director by the name of Freeman, and that they were looking for a new man. "Why don't you apply for that?" asked Morgenbau. "You could hold it. You're doing just the sort of work that would make great ads.
But the reply he hoped for did not come and he began to fear that he had made a bad matter worse by writing. Doubtless Miss Howes resented his "nosing in." Thankful now began advertising in the Boston papers. And the answers to the ads began to arrive. Sometimes men and women from the city came down to inspect the High Cliff House, preparatory to opening negotiations for summer quarters.
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