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Updated: June 12, 2025
In 1892 The Ladies' Home Journal announced that it would thereafter accept no advertisements of patent medicines for its pages. It was a pioneer stroke. During the following two years, seven other newspapers and periodicals followed suit. The American people were slaves to self-medication, and the patent-medicine makers had it all their own way.
"Well, he calls himself a patent-medicine man, but I'd call him a 'fakir." "What's a 'fakir, Toyman?" put in Marmaduke, very sleepily. "Oh, a man who pretends to be something he isn't, and who sells folks something that's no good, and takes all their money for nothing. But" and he laughed "some folks like to be fooled." "It's too bad!" sighed Marmaduke. "What's too bad, sonny?"
On the walls of the living room were hung highly colored advertising chromos of steamships and palaces of industry, and on the bureau Edith noticed two illustrated newspapers of the last year, a patent-medicine almanac, and a volume of Schiller. The bureau also held Mr. Mulhaus's bottles of medicine, a comb which needed a dentist, and a broken hair-brush.
Captain Jerry was nervous and apprehensive. He said nothing, and asked no questions, but it was noticeable that he was the first to greet the carrier of the "mail box" when that individual came down the road, and, as the days passed and nothing more important than the Cape Cod Item and a patent-medicine circular came to hand, a look that a suspicious person might have deemed expressive of hope began to appear in his face.
"He is a patent-medicine man," he then explained, "and manufactures his own concoctions in a house he has rented here on a lonely road some half-mile out of town." "Wellgood does? the man named Wellgood?" Mr. Grey exclaimed with all the astonishment the other secretly expected. "Yes; Wellgood, James Wellgood. There is no other in town."
In the spare room were two beds; the walls were decorated with the gay-colored pictures of patent-medicine advertisements a favorite art adornment of the region; and a pile of ancient illustrated papers with the usual patent-office report, the thoughtful gift of the member for the district.
The patent-medicine man and the millionaire tailor have my entire respect. I do not sneer at honest wealth acquired by these humble means. The rise if it be a rise of these and others like them is superficial evidence, perhaps, that ours is a democracy. Looking deeper, we see that it is, in fact, proof of our utter and shameless snobbery.
It was a welcome sight, for it meant an easy meeting of the pay-roll for that week and two succeeding weeks. But the check was from a manufacturing patent-medicine company. Without a moment's hesitation, Mr. Curtis slipped it back into the envelope, saying: "Of course, that we can't take."
Can't you understand that there are some people in the world who object to seeing patent-medicine advertisements scattered over a landscape? "'Hey? he said, perplexed. "'Will you kindly remove that advertisement? I persisted. "'Too late, said Frisby; 'it's sot.
You did wrong to promise. You will suffer for that, and don't think your conversion will save you from suffering, because it won't. Don't run away with the idea that conversion is a patent-medicine. It isn't. It's rather a queer thing, very handy in some ways and very awkward in others, and you must use it with commonsense or you'll get both yourself and other people into trouble.
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