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Updated: May 1, 2025
'Let me tell you, it isn't so easy to get publicity these days that you want to go out of your way to stop it! Mr Pickering was appalled. A dislike of this man, which had grown less vivid since his scene with Claire, returned to him with redoubled force. 'Why, we may all be murdered in our beds! he cried. 'Front-page stuff! said Roscoe Sherriff, with gleaming eyes. 'And three columns at least.
For his front-page "picture feature" that morning, he had selected a two-column half-tone of a good-looking, though not altogether pleasant-faced young man; and beneath it had indited in bold capitals which the most casual eye could not miss: "Mr. Ferris Stanhope, Author and Former Hunstonian, Who Has Just Arrived in Town." "I see," said Varney, slowly. "Meaning me."
I've drawn cards and am going to sit in the game, unless you wire me to come home, for I smell a large, fat, front-page exclusive, which will jar the sensitive slats of some of our first families both here and in dear old London. Yours, SIMPKINS. He hesitated a few minutes before he mailed the letter.
On the second night beacon fires were burning on every hilltop, and water was being hauled in barrels to certain rest stations where the searchers could come and recuperate. Old Sudden achieved some front-page fame himself as a stalwart Napoleon of the desert which he profanely resented, by the way. On the third day Mary V was ordered to stay at home.
This unique and somewhat sensational method was taken up with avidity by the newspapers, which gave it front-page articles with illustrations. Later she turned her attention to the Democratic candidates. This was kept up until election and suffrage facts and arguments were presented to thousands of voters who would never otherwise have heard them.
If it had, all the shortcomings of the newspaper photographic art would have been quickly glossed over by the almost ardent descriptions by those ladies of the press who come along about the second day after an event of this kind with signed articles analysing the character and motives, the life and gowns of the latest actors in the front-page stories.
If he had kept his fingers out of the affairs of Hunston, as both his enemy and his friend had warned him to do, the unscrupulous editor would have had no interest in attacking him, over his captain's shoulders, and this damaging story would never have been concocted and spread broadcast as a feast for gossips. He had been brought to Hunston to help Varney and here was the front-page result.
"Punch" had already saluted him with a front-page cartoon, and at this dinner the original drawing was presented to him by the editor's little daughter, Joy Agnew. The Oxford degree, and the splendid homage paid him by England at large, became, as it were, the crowning episode of Mark Twain's career.
Well, suppose the newspapers, instead of giving them front-page headlines and columns of space every day, had refused to print a line about them or even so much as to mention their names. Do you believe they would have stuck to the job week after week as they did stick to it? I tell you they'd have quit cold inside of forty-eight hours.
The evening edition carried spectacular front-page stories recounting my flight to Boston, the entire history of the Dillingham divorce, biographies of both Gottlieb and myself, and anecdotes of cases in which we had appeared and notorious criminals whom we had defended.
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