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Updated: May 7, 2025
Chapman, who has long frequented this shop " "I wonder if that could be Mr. Chapman of the Chapman Daintybits Company?" said Gilbert, feeling his feet touch familiar soil. "The same, I believe," said Mifflin. "Do you know him?" "Ah," cried the young man with reverence. "There is a man who can tell you the virtues of advertising.
He found a little confectionery shop on Wordsworth Avenue that was still open, and went in for a cup of hot chocolate to warm himself. "The expense account on this business is going to be rather heavy," he said to himself. "I think I'll have to charge it up to the Daintybits account. Say, old Grey Matter gives service that's DIFFERENT, don't she!
How could he sit down in cold blood to devise any "attention-compelling" lay-outs for Daintybits Tapioca and Chapman's Cherished Saratoga Chips, when the daintiest bit of all was only a few yards away? For the first time was made plain to him the amazing power of young women to interfere with the legitimate commerce of the world.
"I don't want just the larger part of your time. I want all of it. I want you to accept the position of assistant advertising manager of the Daintybits Corporation." They all cheered, and for the third time that evening Aubrey felt more overwhelmed than any good advertising man is accustomed to feel. He tried to express his delight, and then added: "I think it's my turn to propose a toast.
As he ascended the slope of that vast airy span, a black midget against a froth of stars, he was gravely planning such vehemence of exploit in the advertising profession as would make it seem less absurd to approach the President of the Daintybits Corporation with a question for which no progenitor of loveliness is ever quite prepared.
In leaving Madison Avenue he had attempted to excuse the preposterousness of his excursion by thinking that a quiet week-end in Brooklyn would give him an opportunity to jot down some tentative ideas for Daintybits advertising copy which he planned to submit to his chief on Monday. But now that he was here he felt the impossibility of attacking any such humdrum task.
Chapman, the proprietor of Chapman's Daintybits which you see advertised everywhere. He is a great booklover, and is very eager to have the zeal transmitted to his daughter. So you can imagine my glee to have a neophyte of my own to preach books at! Also it will enable me to get away from the shop a little more.
"You know his daughter's here now." "So he told me. It's rather interesting how it all works out. You see, after you told me the other day that Miss Chapman was coming to work for you, that gave me an idea. I knew her father would be specially interested in Brooklyn, on that account, and it suggested to me an idea for a window-display campaign here in Brooklyn for the Daintybits Products.
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