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Updated: May 9, 2025
How could he sit down in cold blood to devise any "attention-compelling" lay-outs for Daintybits Tapioca and Chapman's Cherished Saratoga Chips, when the daintiest bit of all was only a few yards away? For the first time was made plain to him the amazing power of young women to interfere with the legitimate commerce of the world.
It has been discovered that the telegram, on account of its peculiar attention-compelling quality, is an effective medium not only for the individual appeal, but for placing business propositions before a number of people at once, the night letters and day letters being particularly adapted to this purpose by reason of the greater scope of expression which they offer.
Was not the fragrance of her presence, the soft compulsion of her gaze, even the delirious frill of muslin at her wrist, to be set down to the credit of his chosen art? Had he not, pondering obscurely upon "attention-compelling" copy and lay-out and type-face, in a corner of the Grey-Matter office, contributed to the triumphant prosperity and grace of this unconscious beneficiary?
The Babylonian, on the other hand, appears to have been peculiarly impressed with the importance of the moon. He could not, of course, overlook the attention-compelling fact of the solar year; but his unit of time was the lunar period of thirty days, and his year consisted of twelve lunar periods, or 360 days.
Now let us close our glasses, fold our camp-chairs, and go back to the camp, our present home. As we turn into the gate another voice strikes our ear, louder, richer, more attention-compelling than any we have heard.
The idea was still sparkling in his mind when he saw Titania and Mrs. Mifflin emerge from the bookshop and pass briskly in front of the lunchroom. They were talking and laughing merrily. Titania's face, shining with young vitality, seemed to him more "attention-compelling" than any ten-point Caslon type-arrangement he had ever seen.
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