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Updated: May 4, 2025
"We should invent some catch-phrase to introduce the great film something as effective as 'Good evening! have you used Higgin's Toothpaste? or, 'You-must-have-a pound-cake. You know, something catchy that will stick in people's minds." "It has taken years and years to make some of those catchy trademarks universal," objected Ruth, seriously. "Our advertising must be done in a hurry."
One half the world does not know how the other half lives. Noticing a pot of areca nut toothpaste on a chemist's counter, I asked him what the peculiar properties of the areca nut were in short, what was it good for. He replied that it was an astringent and acted beneficially on the gums, but he had never heard that it was used for any other purpose than the manufacture of an elegant dentifrice.
The air of the bathroom was thick with the smell of a heathen toothpaste. "Verona been at it again! 'Stead of sticking to Lilidol, like I've re-peat-ed-ly asked her, she's gone and gotten some confounded stinkum stuff that makes you sick!" The bath-mat was wrinkled and the floor was wet. He said "Damn!"
Some of the more customary "showers" of common household articles for the new bride are toothpaste, milk of magnesia, screen doors, copies of Service's poems, Cape Cod lighters, pictures of "Age of Innocence" and back numbers of the "Atlantic Monthly."
Thanks to Brockton, she secured one of the best parts of the expiring theatrical season, and made such a hit that her name was in everybody's mouth. The newspapers interviewed her, society women copied her, toothpaste and perfume manufacturers solicited her testimonials. In a word, she was famous overnight.
And I remember once in London I saw a picture of an American suburb, in a toothpaste ad on the back of the Saturday Evening Post an elm-lined snowy street of these new houses, Georgian some of 'em, or with low raking roofs and The kind of street you'd find here in Zenith, say in Floral Heights. Open. Trees. Grass. And I was homesick!
Oliver awoke in the morning with Jacky leaning over him. She was dressed and glowing. "Hey, there," he said. "No need to get up," she said. "The room is paid for. Just leave when you're ready." She kissed him. "Mmm, toothpaste," Oliver said. "Where you going?" "Breakfast at Becky's with my friend, Francesca, and then catch a bird to Baltimore." Oliver sat up straight in the bed.
I took out rice, sugar, salt, and a lot of extras on my last trip, and with their surplus of meat, fish, fowl, flour, fruits canned and preserved, vegetables canned and raw, we should live like pigs at a full trough. However, if you need tobacco, chewing gum, toothpaste, any special kind of medicine, we can get that at the Last Chance, further down the road."
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