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Updated: May 24, 2025
"We should invent some catch-phrase to introduce the great film something as effective as 'Good evening! have you used Higgin's Toothpaste? or, 'You-must-have-a pound-cake. You know, something catchy that will stick in people's minds." "It has taken years and years to make some of those catchy trademarks universal," objected Ruth, seriously. "Our advertising must be done in a hurry."
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