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Updated: May 13, 2025
One sees the artist holding up a mirror to himself as he works. Pygmalion congratulates the statue upon the fact that he carved it, instead of being lost in the love of creating. It is as though a lover should sing of himself instead of singing of his lady. The subtle poison of self-advertisement has crept in, and peers like a satyr from the picture and from the statue.
The hatred of "puffing" grew on him until he came to regard even a sign as "puffing." Uninformed persons who wished to find Baines's must ask and learn. For Mr. Baines, to have replaced the sign would have been to condone, yea, to participate in, the modern craze for unscrupulous self-advertisement. This abstention of Mr.
Wilde was very young, but already master of that art of self-advertisement which he received from Byron and Disraeli, perfected, and, I think, handed on to Mr. Bernard Shaw. But such anxiety for every kind of celebrity at any cost seems to have lost the youthful genius the esteem of the great Punch artist once and for all.
Why is it, O'Hara, he said, 'that Irishmen are always thrusting themselves forward and making disturbances for purposes of self-advertisement? 'Why, indeed, sir? said I, not knowing what else to say, and after that the conversation ceased." "Go on," said Clowes. "After breakfast Moriarty came to me with a paper, and showed me what they had been saying about the Irish.
Britling's ears a confusion of voices, voices that told of reaction, of the schemes of employers to best the trade unions, of greedy shippers and greedy house landlords reaping their harvest, of waste and treason in the very households of the Ministry, of religious cant and intolerance at large, of self-advertisement written in letters of blood, of forestalling and jobbery, of irrational and exasperating oppressions in India and Egypt.... It came with a shock to him, too, that Hugh should see so little else than madness in the war, and have so pitiless a realisation of its essential futility.
He had the fatal facility for self-advertisement. Things he did, no matter how adventitious or spontaneous, struck the popular imagination as remarkable.
The excitement it caused has rarely been equalled in that section, but I believe this was due less to its sensational features than to Mr. Cooke, who had an abnormal though unconscious talent for self-advertisement. It became manifest early that we were losing. Our testimony, as I had feared, was not strong enough, although they said we were making a good fight of it.
If I mentally condemn a person, I feel guilty of moral lapse. I hate self-assertion; I am ashamed of self-advertisement. I dislike loudness of any kind. Probably I have too much tendency to negation of all sorts. Small-talk bores me to extinction, but I will discuss a point of ethics or psychology half the night. To make capital out of a person's weakness is repugnant to me.
Prouty's attitude was one of halfhearted expectancy like a shipwrecked sailor knowing himself outside the line of travel, yet unable to resist watching the horizon for succor. The Boosters Club still went on boosting, but its schemes for self-advertisement resembled a defective pin-wheel, which, after the first whiz, lacks the motive powers to turn further.
But there is no doubt that the prominence given in Household Words to the name and personality of Dickens, who was not unfriendly to self-advertisement, had a good deal to do with it; and when, a little later, the cheap shilling magazines appeared, writing with names became the rule, without them the exception.
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