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Meanwhile Grant had caused an expedition under General Butler to go by sea up the James, and to land a little south of Richmond, which, with the connected fortress of Petersburg, twenty-two miles to the south of it, had only a weak garrison left. Butler was a man with remarkable powers of self-advertisement; he had now a very good chance of taking Petersburg, but his expedition failed totally.
The master mathematician's grim warnings were treated by many as so much mere elaborate self-advertisement. Common sense at last, a little heated by argument, signified its unalterable convictions by going to bed. So, too, barbarism and savagery, already tired of the novelty, went about their nightly business, and save for a howling dog here and there, the beast world left the star unheeded.
It is not the plain facts of the world which stand in the way of that consummation, but its passions of vanity and self-advertisement and morbid sensibility. It is true that we cannot turn the cheek to the smiter, and the sole and sufficient reason is that we have not the pluck.
One competing firm, it was discovered, wrote a sarcastic letter to the papers that must have taken hours to compose, throwing doubts on the accuracy of the report and inquiring whether it was a fact that Wellington's achievement followed the Franco-Prussian War, and this might have been inserted but for the suggestion of self-advertisement made with something less than the dexterity that belonged to Clarence's pen.
Now, although it is a rule in the wild that self-advertisement is most unhealthful, there may be times when a beast like the polecat may not advertise itself enough. And this was one of those times.
"I have sent their letters and my reply to the press," he added, and laughed again, while probing me with inquisitive eyes: how far did I understand the need of self-advertisement? About this time an impromptu of his moved the town to laughter. At some dinner party it appeared the ladies sat a little too long; Oscar wanted to smoke.
So perennially does this group flourish, and so shrill-voiced are its members in self-advertisement, that it is useless for other poets to present their case, till the claims of the ostentatiously wicked are heard. One is inclined, perhaps, to dismiss them as pseudo-poets, whose only chance at notoriety is through enunciating paradoxes.
Jimmy smiled; long ago, Douglas Kelly had explained to him his theory of self-advertisement, how, once he was strong enough to do so, he intended to go in for a regular system of blatant, unblushing egotism, which would pay equally little regard to the feelings of others and to the recognised canons of veracity. Now, it was evident that he was translating his theory into practice.
In explaining my opinion I had to leave out all essentials. I could only hint that a sensitive man like Colonel Boyce might be averse from exhibiting in public his physical disabilities; that he had always shown himself a modest soldier with a dislike of self-advertisement; that he would prefer to seek immediate refuge in the quietude of his home. But they would not listen to me.
Some men seem able to do this sort of thing without any deterioration in quality and some with only a partial deterioration, but the way of self-advertisement is on a slippery slope, and it has brought many a man of indisputable gifts to absolute vulgarity and ineffectiveness of thought and work.
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