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Updated: May 11, 2025
She spent on these things, quietly, without parade or press-agenting, all the energy in her, and she had no reserve left for play. War work seemed to mean something to Sophie besides write-ups in the society column and pictures of her in sundry poses.
After an October tryout in Stamford and a New York opening of still doubtful reception, when the production hung between life and death and all the well-known exigencies of oxygen were applied in the form of "papering" the house with two weeks of free tickets, press-agenting, et al., the public decided to like it.
Love has had a lot of press-agenting from the oldest times; but there are higher, nobler things than love. A woman is only a woman, but a hefty drive is a slosh. A Mixed Threesome
Editions, small at first, then larger, crowded each other week by week. A spokesman of the Salvation Army denounced it as a cynical misrepresentation of all the uplift taking place in the underworld. Clever press-agenting spread the unfounded rumor that "Gypsy" Smith was beginning a libel suit because one of the principal characters was a burlesque of himself.
During intervals of fighting they had rubbed elbows with French and British people of consequence. They had a mind to enjoy themselves. MacRae had a record in two squadrons. He needed no press-agenting when he met another R.A.F. man.
Speaking by and large, however, I venture the assertion that, taking any first-rate restaurant in any of the larger American cities and balancing it off against any establishment of like standing in Europe, the American restaurant wins on cuisine, service, price, flavor and attractiveness. Centuries of careful and constant press-agenting have given French cookery much of its present fame.
Just consider the Rhine, for instance. The Hudson makes it look like a country creek." "Yes, you're right. Take away the castles, and not even a German would give a hoot for it. It's not so much what a thing is over here as what reputation it's got. The whole thing is a matter of press-agenting." "I agree with you. There's the 'beautiful, blue Danube. To me it looks like a sewer.
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