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Updated: May 12, 2025
When did a bookseller ever make any real contribution to the world's happiness? MIFFLIN Dr. Johnson's father was a bookseller. GLADFIST Yes, and couldn't afford to pay for Sam's education. FRUEHLING There's another kind of tangential advertising that interests me. Take, for instance, a Coles Phillips painting for some brand of silk stockings.
"The usual one," said Gladfist, grinning, "Mifflin confusing merchandise with metaphysics." MIFFLIN Not at all. I am simply saying that it is good business to sell only the best. GLADFIST Wrong again. You must select your stock according to your customers. Ask Quincy here.
"Roger, my boy," said Gladfist, "your innocent enthusiasm makes me think of Tom Daly's favourite story about the Irish priest who was rebuking his flock for their love of whisky. 'Whisky, he said, 'is the bane of this congregation. Whisky, that steals away a man's brains.
I came over here to Gissing Street to get away from them. My mind would blow out its fuses if I had to abide by the dirty little considerations of supply and demand. As far as I am concerned, supply CREATES demand. GLADFIST Still, old chap, you have to abide by the dirty little consideration of earning a living, unless someone has endowed you?
The mistake you fellows in the retail trade have made is in trying to persuade your customers that books are necessities. Tell them they're luxuries. That'll get them! People have to work so hard in this life they're shy of necessities. A man will go on wearing a suit until it's threadbare, much sooner than smoke a threadbare cigar. GLADFIST Not a bad thought.
Last summer he asked me for "something by that Ring fellow, I forget the name," to put a punchy finish on a layout of porch furniture. I thought perhaps he meant Wagner's Nibelungen operas, and began to dig them out. Then I found he meant Ring Lardner. GLADFIST There you are. I keep telling you bookselling is an impossible job for a man who loves literature.
My wife came back from Boston specially to make it." "Here's Mrs. Mifflin's health!" said Mr. Chapman, a quiet little man who had a habit of listening to what he heard. "I hope she doesn't mind keeping the shop while we celebrate?" "Not a bit," said Roger. "She enjoys it." "I see Tarzan of the Apes is running at the Gissing Street movie palace," said Gladfist. "Great stuff. Have you seen it?"
Not marble nor the gilded monuments Of princes shall outlive this powerful rhyme By the bones of the Hohenzollerns, he was right! And wait a minute! There's something in Carlyle's Cromwell that comes back to me. He ran excitedly out of the room, and the members of the Corn Cob fraternity grinned at each other. Gladfist cleaned his pipe and poured out some more cider.
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