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Updated: May 12, 2025
"Even if it is," Hinde retorted, "it will only sell well if it's advertised well. Lots of good books don't sell even when they are advertised. But Jannissary doesn't advertise. He hasn't got enough money to advertise. Look at the newspapers! How many times do you see Jannissary's list in the advertisements?" John could not remember. "Very seldom," said Hinde.
Claude Jannissary, when John visited him, wagged his head dolefully and uttered some mournful remarks on the sad state of idealism in England. He regretted to say that the book was not selling so well as he had hoped it would sell.
"Why don't you put a chartered accountant on his track?" said Hinde when John told him of what Mr. Jannissary had said. John shrugged his shoulders. His experience with the Cottenham Repertory Theatre had cured him of all desire to send good money after bad. He wished now that he had taken Hinde's advice and had kept away from Mr. Jannissary, but it was useless to repine over that.
In time, no doubt, John would attract a substantial body of loyal readers, but in the meantime there was, if John would forgive the gross commercialism of the expression, "no immediate money in him." Nevertheless, Mr. Jannissary was prepared to gamble on John's future.
In this state of uncertainty and constant effort to get enough money to pay for common needs, the second novel became neglected, and it was not until several months after the adventure at Westminster Abbey that the manuscript was completed and sent to Mr. Jannissary.
Mr. Jannissary would put himself to the great inconvenience of trying to find a publisher for the book in America, and would only expect to receive twenty-five per cent of the author's proceeds for his trouble.... John had not greatly liked the look of Mr. Claude Jannissary.
I suppose he told you you were a marvel and bleated about his ideals?" John could not deny that Mr. Jannissary had spoken of his ideals several times during their interview. "I know him, the greasy little bounder!" Hinde exclaimed. "You'll never get one farthing from that book of yours, for he won't print more than five hundred copies!..." "He will if they're demanded." "If they're demanded.
Jannissary murmured that there was a divinity which shapes our ends, rough-hew them how we may. "Oh, is that it?" said John. "Some men have been very hungry, MacDermott because they served their Art faithfully. Think of the garrets, the lonely attics in which beautiful things have been imagined!..." "I've no desire to go hungry or to live in a lonely attic, Mr. Jannissary. Let me tell you that!"
Patrick, but he had soothed Eleanor's fears by assuring her that there would be the better part of a hundred pounds to come to them from Cottenham in a few days. In the meantime, he told her, he would call on Jannissary and see whether he could not obtain some money from him. "He must have sold much more than five hundred copies by this time," he said.
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